Fwd: Why Your Influencer Campaigns Are Failing

---------- Forwarded message ---------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Tue, Dec 18, 2018 at 11:18 AM
Subject: Why Your Influencer Campaigns Are Failing
To: <joaoa.desilva2018@gmail.com>

Hi,   Trust.   Reach.   Influence.   These are the three most powerful characteristics of what we label "influencers" in today's digital world.   As we fast approach 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure.   The truth is: consumers will always want to hear recommendations from people they trust and idolize – their influencers. Meaning that the trend of influencer marketing is unlikely to slow down any time soon.   Unfortunately, influencer marketing as we know it is changing…   It's no longer as simple as the distribution of a few free products to a group of successful Instagrammers.   That doesn't cut it anymore.   Influencers are inundated with requests to promote brands, so a free product doesn't help you stand out.   Consumers are immune to obvious product endorsements and they are filtering them out like banner ads.   Basically, the influencer marketplace is becoming diluted and brands need to find a competitive edge to tap into the reach, trust, and influence of these individuals.   What is the one thing that will change everything?   Read this article to find out.   Cheers,  John %%   %Jeff Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620   If you no longer wish to receive our emails, click the link below: Unsubscribe