Hi,
Using a template is the #1 mistake we see in the agency world.
What's wrong with a template?
Well… Think about it…
A guy walks up to a girl and says something smooth. He makes her smile, breaks the ice - breaks the tension, and starts a conversation.
The girl now thinks this guy is thoughtful, cool, and oh so clever, and funny.
What happens when he tells his buddies? They all try the same line…
And it works!
For a little while…
But soon, it becomes just another trite pickup line that makes the ladies roll their eyes.
The exact same thing is happening in the marketing world.
These marketing "gurus" sell you a course full of templates .or. articles, and solo ads are provided for you to cut 'n paste and republish...
And they work!
For a little while…
But soon, it becomes just another message that makes business owners roll their eyes.
I'm not saying you should try to reinvent the wheel and start from scratch.
You don't want to go off the deep end of creativity and use something that hasn't been proven.
But, you do need a balance between copying and innovating --
You need to leverage proven methods without copying templates that have been seen by your prospects.
You need frameworks that help you:
- Develop your own messaging;
- Generate more meetings;
- Add more value; and
- Deliver better service
Master these 4 things, and you'll be untouchable.
If you're looking for proven frameworks, book a call with us.
We'll go over the frameworks our students are using to predictably generate appointments with prospects -- prospects who are eager to pay $5,000+ monthly retainers.
John
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-% Josh
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