Hey Joao,
Yesterday I sent you information on a new study just released (You can check it out here) and today I want to share a bit more about why I think this is so important.
Generally speaking, when it comes to getting more leads and clients...there are 2 ways to do it:
- The shotgun approach.
- The sniper rifle strategy.
When you're using the shotgun approach, you're basically spraying your business all over the place and playing the numbers game. This is networking events, facebook, twitter, etc. Some people call it the "spray and pray" strategy.
Now, that's not to say all of these approaches don't work. There is a time and a place for them. But in my experience, when you need consistent wins...you can't rely on the shotgun approach.
On the other hand, there's the sniper rifle strategy. With this, you hand select the exact clients that you want to approach. And you personalize your marketing so it's focused on just these perfect, individual prospects.
Hands down, pretty much anybody would take this over the "spray and pray" approach. That's a no-brainer.
But most of the time, these kinds of laser-focused marketing strategies take a ton of time and money to implement.
That's why I was so excited about the information I sent you yesterday. (Instant download here)
Because it's one of the very rare approaches that I have ever come across, which will allow you to hand select the exact prospects you want to work with, and lays out a step-by-step method for building a relationship with these prospects and converting them into clients.
It requires no investment in advertising or anything else. And the best part, is that technological advancements have finally made this process extremely efficient. In fact, a good chunk of it you can even automate.
Oh, and all of the data in the report makes it 100% clear. That this strategy is far and away the most effective way to get high-value clients. And also, the data and research clearly shows that this strategy will be working (maybe even MORE effectively) for at least the next 3+ years.
This will work for 90% of businesses out there. I'd recommend you skim through the report and think about how it will work for you.
You can download the full report here.
Cheers,
Jeff
P.S. This is only going to be available for a couple more days, so even if you don't have time to read it right away...go grab your copy now, and schedule 15 minutes for some time later today or tomorrow to review.
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