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Monday, October 31, 2016

Fwd: How would you react to this?

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Cheers,
John (João) A. Silva

805 291 6470 Mobile (VM)

"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

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---------- Forwarded message ----------
From: Ramit Sethi <ramit@iwillteachyoutoberich.com>
Date: Mon, Oct 31, 2016 at 1:15 PM
Subject: How would you react to this?
To: joaoa.desilva2016@gmail.com


Hi,

OK, tell me what you think of this.

There's a salad place near my house that I order delivery from once in awhile. No matter how many times you ask, they won't deliver with the salad dressing mixed in.

THIS DRIVES ME NUTS!!!

But when I finally got frustrated enough to ask why, they said,

"We don't want our salad to arrive soggy."

Interesting. They have a vision of their salad, and they won't let anything corrupt that vision – even if customers want it.

What do you think?

I've asked a lot of people this. Most of the time, people get super pissed off: "I'm a customer and they should listen to me." / "If they don't give me what I want, I'll go somewhere else." / etc.

A few people – usually artists, engineers, and restaurateurs – completely agree with the salad place.

What do you think? Let me know (leave your thoughts here).

I'll share my thoughts tomorrow, but here's a hint — this isn't just about a salad shop. This is about psychology, marketing, and trust.

Joao

%

-Ramit

P.S. Totally unrelated: I've partnered with General Assembly to give away a once in a lifetime trip to Cape Town, South Africa. The contest closes soon. If you want a chance to win a FREE trip to the other side of the world click on the image below to throw your name in the hat.

GO PLACES - like Cape Town
 
 
  This email was sent to joaoa.desilva2016@gmail.com by ramit@iwillteachyoutoberich.com

2269 Chestnut St. Suite 160 San Francisco, CA, 94123, USA
 
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