Hi, OK, tell me what you think of this. There's a salad place near my house that I order delivery from once in awhile. No matter how many times you ask, they won't deliver with the salad dressing mixed in. THIS DRIVES ME NUTS!!! But when I finally got frustrated enough to ask why, they said, "We don't want our salad to arrive soggy." Interesting. They have a vision of their salad, and they won't let anything corrupt that vision – even if customers want it. What do you think? I've asked a lot of people this. Most of the time, people get super pissed off: "I'm a customer and they should listen to me." / "If they don't give me what I want, I'll go somewhere else." / etc. A few people – usually artists, engineers, and restaurateurs – completely agree with the salad place. What do you think? Let me know (leave your thoughts here). I'll share my thoughts tomorrow, but here's a hint — this isn't just about a salad shop. This is about psychology, marketing, and trust. Joao % -Ramit P.S. Totally unrelated: I've partnered with General Assembly to give away a once in a lifetime trip to Cape Town, South Africa. The contest closes soon. If you want a chance to win a FREE trip to the other side of the world click on the image below to throw your name in the hat. |
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