It might surprise you to hear that statistics say you’re just about the last person your audience wants to hear from.
According to Crowdtap, millennials are 50 percent less likely to trust material from traditional sources (that’s us), than user-generated content.
But don’t take it personally.
It turns out that this unwillingness on the part of millennials to trust and engage with brand-centric content can actually be a huge opportunity for marketers.
Why? Well, while web users are disregarding marketing messages all over the place, they’re actively generating, sharing and engaging with content produced by other users.
The same study from Crowdtap indicates that young people spend as many as five hours every day consuming user-generated content (UGC).
They engage with it more freely, trust it further and are more easily moved to action by it than any other type of content.
The best part is that user-generated content is easy for marketers to harness and benefit from.
Instagram, perhaps more than any other platform, is the ideal place to do it.
Whether this is your first time leveraging Instagram UGC or your hundredth, the following eight tips & trciks will help improve your results... Read the rest of the article here. Wait for it... wait for it.... it'll come to you inline, below in just a few seconds.....
Cheers,
João
% Jeff
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Guest Author: Lucas Miller is a Freelance Copywriter and Founder of Echelon Copy. When not writing, tweeting or attempting to play pickup basketball, he’s working tirelessly to perfect what he claims is the “World’s Greatest Pompadour.” To get more tips on how to start your own six-figure freelance copywriting business, join his free newsletter.
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