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Thursday, June 14, 2018

Fwd: 6 Reasons Why Snapchat Is Content Marketing’s Not-So-Secret Weapon

---------- Forwarded message ---------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Thu, Jun 14, 2018 at 12:24 PM
Subject: 6 Reasons Why Snapchat Is Content Marketing's Not-So-Secret Weapon
To: <joaoa.desilva2018@gmail.com>

Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011. Now reaching around 8 billion views daily (and there are only 7.4 billion of us in the world, remember), the medium of ephemeral content has well and truly taken off.
So how can content marketers use this to their advantage?


Snapchat is the only platform that reaches younger, teen users in substantial numbers. It's easy to see why, what with all the fun features it's packing. Whereas Facebook and Instagram integrate advertising as part of their business model, Snapchat requires a slightly different approach – one that's more personal, engaging and rough around the edges.


Here's why Snapchat is becoming content marketing's not-so-secret weapon... Read the rest of the article here.

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