By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide.
Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing tool we have at our disposal.
Live video represents an emerging trend within video marketing. On Facebook, users spend 3X more time watching live videos compared to traditional videos.
By broadcasting live, brands can create an intimate two-way channel of communication with their audiences. Live video can be used to host Q&A sessions, answer customer queries, host interviews with experts, give product demonstrations and more.
If you're thinking about integrating live video in your marketing campaigns, it's worth taking inspiration from these 5 brands who are already making waves in the world of live video... Read the rest of the article here.
Cheers,
João
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Jeff
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