In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more activity on their pages, organic reach is sure to continue its descent.
It is important for marketers to remember that social networks are search engines in their own right, and like Google, will continue to focus on providing their users with the most relevant content.
As a brand, how do you ensure that your content continues to reach your target audience, and a good percentage of them?
Relying solely on paid advertising is unlikely to get you the exposure or brand recognition that you are hoping for. Besides, the number of people using ad blockers in the US is expected to double by 2020.
Clearly, ad aversion is growing and realizing this, many large brands have begun to focus more on strong organic efforts to increase their exposure and complement their paid activities.
This post lists six smart ways to boost your social media reach organically... Read the rest of the article here.
Cheers,
Joao,
PS. You may also enjoy these...
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Jeff
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