You know the stats:
- Websites that include a blog have 434% more indexed pages and 97% more inbound links
- Blogging is the main component of the content strategy for at least 45% of marketers
- Marketers with a healthy blog element to their strategy are 13x more likely to see a positive ROI
- B2B marketers that include blogging receive 67% more leads than their non-blogging peers
- And more
As a blogger, you're aware of the basic best practices - keep paragraphs short, use descriptive headers and subheaders, break it up, keep it scannable, use bulleted and numbered lists - and you're able to optimize for SEO (while avoiding the mistakes).
But what about engagement? You don't just want visitors. You want engaged visitors. That includes reading your stuff, of course, but more importantly you want them to leave comments, share your posts with their social media networks, link back to your site, and return again and again. You want them to be unable to live without your blog.
Diversifying your blog content is one way. No one wants to see the same type of post on the same topic week after week. What would be the point? So mix it up.
Beyond that, there's a lot you can do to give your blog an engagement boost. I'm constantly amazed by the positive impact these ten tactics can generate. Try and see for yourself... Read the rest of the article here.
Cheers,
Jeff
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