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Friday, January 13, 2017

Fwd: Why Aren’t Your eMails Performing?

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---------- Forwarded message ----------
From: Nykea at Vendasta <nykea@vendasta.com>
Date: Fri, Jan 13, 2017 at 11:25 AM
Subject: Why Aren't Your eMails Performing?
To: joaoa.dsilva2017@gmail.com


Hey,

From subject lines and sender information to content and design, there are many variables that affect an email's success rate. While you're worrying about all of that, we don't want you to stress out about another important factor for your emails: timing.

Here's a surefire process to help you figure out what time works best for your target audience:

  1. Know your target audience (What timezone are they in? When do they have time to check their email? A restaurant owner isn't likely to check their email during rush hour)
  2. Test out different sending times (for fun, try 3pm on a Saturday and see what happens)
  3. Track your email analytics closely (see what times have the highest open and click through rates and send at those times more often)

To help out, we've created an email calculator so you can track all of these changes and figure out which day and times work best for your business. Or, if you want to learn more about our email methodology, check out our blog post: The Best Time to Send B2B Marketing Emails

Cheers!


John




%%
Nykea Behiel
Director of Content 
Vendasta Technologies






Vendasta Technologies Inc.
Suite 405, 220 3rd Avenue South
Saskatoon, SK S7K 1M1

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