Fwd: Forty-five (45) Cognitive Ways to Create Better Customer Experiences With Emotion

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Wed, Jan 4, 2017 at 10:08 AM
Subject: Forty-five (45) Cognitive Ways to Create Better Customer Experiences With Emotion
To: Joaoa.desilva2016@gmail.com

Hi,   Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and driver – of customer loyalty.   Compared with customers who have a poor emotional experience, those with a positive one are 6x more likely to purchase again, and 12x more likely to recommend a company.   Additionally, the lifetime value of an emotionally-connected customer is more than twice than that of a highly satisfied customer.   This clearly has implications for every company that sells products and services to customers.   The power of emotionally-riveting customer service is immeasurable, and if incorporating positive emotion into the customer experience isn't at the core of your customer service philosophy, it's time to recalibrate... Read the rest of the article here.   Cheers,  João     PS. You may also enjoy these...   5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing 3 Unforgivable Blogging Mistakes That Will Destroy Your Credibility %% Jeff Jeffbullas.com Pty Ltd 78 Justin Street Lilyfield, New South Wales 2040 Australia +61413662620   If you no longer wish to receive our emails, click the link below: Unsubscribe

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