Hi,
Am I the only one who finds blogging a little scary sometimes? It can be terrifying, as bloggers, to put ourselves out there day after day after day, not ever fully knowing whether what we have to say is going to be accepted … or rejected.
And I think the scariest question we have to ask ourselves each day is, "Do people really care what I have to say?"
But if we get honest about the answer, it can change our blogs for the better because crafting a powerful message is a key part of building a successful business.
Having a clear message cuts out a lot of the confusion by focusing on one particular audience and their needs. The temptation for each of us is to want to please as many people as possible because we're human. But as they say, "When you are talking to everyone, you are talking to no one." Trying to talk to everyone leaves everyone in a state of confusion -- even you.
And here's the important thing you need to know about your message—it is not just WHAT you say, but HOW you say it, and, more importantly, how you make your audience FEEL.
A strong message created for a specific audience will help you attract the right people and make building your business a whole lot smoother. Here's why:
WRITING BECOMES EASIER
When you know who your target audience is on a personal and intimate level, writing will become so much easier. Instead of writing to a faceless audience you don't really know, you'll start to feel like you're writing to a friend. It's easier to write to a friend because you know them: you know their life, you know their struggles, you know the ins-and-outs of what they're going through.
CHOOSING TOPICS BECOMES EASIER
When you get to know your audience on a deeper, more personal level, it's also going to facilitate coming up with ideas. When you spend the time to really dig deep and get to know your audience — their hopes, their dreams, their struggles — you'll be able to write about things they connect with. You're going to be an idea machine because you know exactly what kinds of things they want to read about.
BUILDING YOUR AUDIENCE BECOMES EASIER
When you get personal in your writing and whom you're writing to (instead of the broad and generic audience I mentioned earlier), you bring a realness and authenticity to your writing. That realness and authenticity are what people connect with.
You won't appeal to everyone — that's impossible — but by being more personal, more of your readers will think, "Oh my gosh! It's like she's talking to ME!" And that feeling of connection? That's what builds your audience, establishes trust, and leads to sales in the future.
Your message is a cornerstone of a successful and sustainable business, but it doesn't happen overnight. It takes intention, action, and communication to test and refine what you love and what your audience really wants. The good news is that you can (and should) start right now by paying closer attention to what resonates….and what doesn't. Every interaction with your audience gives you another clue of what is working (or what's not.) Keep building on that, and you will be amazed at how quickly your audience responds.
I've got more good news for you too. As part of our ACTIVATE: EBA Live Video Conference Package, there is an entire session on how to create your message and make sure that your audience instantly knows they are in the right place.
Even better news: This ACTIVATE Video Package is a $297 value, but you can get it today for only $97 with the Genius Blogger's Tool Kit -- which also includes 90 other resources to help you take your message and put it out into the world through amazing content, savvy social media, and more to successfully to grow your blog and business
The value of this entire bundle is $5,000+ … which makes this a total steal and no-brainer. But it's only available for a few more days.
I strongly encourage you to click here to check out all the resources and get your Genius Blogger's Tool Kit (including my very own session on the Power of Your Message and the other sessions from ACTIVATE!) before this bundle disappears.
That's all for now, but I'll be back tomorrow with another Blogger Success Secret you can't afford to miss!
João
P.S. Don't forget to join EBA Alumni Rosemarie Groner tomorrow evening for a free webinar how to maximize your blogging income by chasing ROI—it will ROCK your world! Get registered HERE .
%%Rut,xoxo
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