Just like any other industry, SEO doesn't lack prophets of doom, proclaiming its death every other year.
But in spite of the constant negativity coming from those who see search engine optimization as a mere fad, SEO has not only survived for nearly 27 years, but it has also thrived.
According to a recent report, companies spent over $65 billion on SEO in 2016. That is three times more than what experts predicted in 2008 for this year, and that was before major algorithms like Penguin and Panda were released. Plus, it's estimated that SEO will reach the $80 billion mark by 2020.
Sure, these predictions aren't set in stone, but they do paint a pretty accurate picture: search engine optimization is here to stay.
The question isn't whether you should invest in SEO, but more about which activities you should invest in to get the best results.
This article takes a closer look at what it takes to rank on page one of Google and where you should be investing your money... Read the rest of the article here.
Cheers,
João
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Jeff
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