---------- Forwarded message ----------
From:
Josh Turner <josh@linkedselling.com>Date: Thu, Dec 22, 2016 at 9:47 AM
Subject: Your current marketing only speaks to 3% of your target market (how to fix it)
To:
joaoa.dsilva2017@gmail.com
Hello,
The number one fallacy I see sales and marketing coaches teach is that you should only sell to people who are ready to buy right now... ...everyone else is a waste of time. On the surface it makes sense, more buyers now means more money now. But after taking a look at Chet Holmes' Demand Generation Pyramid, it does not take long to realize that only focusing on your hottest prospects alienates 97% of your target market. | |
Unfortunately this is common practice. Most business owners use the shotgun approach. Or the "spray-and-pray" as some like to call it. Simply put, they try to hit as many prospects as possible until they find one ready to buy. Here volume is key. If your marketing approach is focused around going for the quick, easy wins... your only chance is with the 3% of your target market who is ready to purchase now (the green tip of the pyramid). The rest of the market is largely going to tune you out. So your lead volume has to be INSANE if you expect to get in front of enough prospects to make 3% work financially. So what can you do to reach the rest of the pyramid? For starters, you may not want to reach the entire pyramid. The bottom 30% who "know they aren't interested" are unlikely to become a client soon. At least not for quite some time...although, when you use the strategy I'm going to share with you next week, if/when they change their mind you will be positioned phenomenally. The remaining 70%...those are the people who you want to build relationships with. That you want to position yourself in front of, for the long haul. So that when their situation or awareness changes, you will be right there, ready and waiting. Is it really possible to achieve this? Not for businesses that are trying to sell to anyone with a pulse. There are just too many prospects out there, to effectively make it work. (unless you have massive, big company advertising budgets) That's why so many businesses resort to the lowest common denominator... shotgun marketing. But for you, a business with a clear niche focus, this is more possible today than ever. It is not done overnight, but here's an overview of how to do it: First you need to narrow your focus to your ideal clients, those in your niche that can need and afford a lot of what you have to sell. Then by taking an education based strategic approach to establish expertise, build relationships, and seed your prospects, you can build the trust needed to grab the attention of 70% of your target market, all while your weaker competitors will remain solely focused on the 3% that are ready to buy now... and entering a heated competition with pretty much every other competitor in your space that is battling over this small piece of pie. By choosing strategy over urgency, and playing the long term game instead of having such a short-sighted instant gratification marketing approach (like so many of your competitors)... ...You can grab 70% of the target market while also dramatically increasing your chance to win over the 3% who are ready to buy now because you'll be consistently providing value, while competitors fight by selling at the lowest price. I'm preparing a much more detailed blueprint of this strategy. Should be ready next week! Until then, Linkedin...
Now & Later...
Joao
%%
Josh | |
Unsubscribe 2603 Cherokee St. St. Louis, Missouri 63118 United States | |
My thanks in advance for your time and attention.
Yours In Abundant Success,
John A. Silva,
MSCS, MCEC, MCSE, C|EH, SEC+
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Sponsor(s):
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