Fwd: Ten (10) Digital Marketing Assets You Need To Invest In Today

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John (João) A. Silva

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"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Sun, Dec 18, 2016 at 4:21 PM
Subject: Ten (10) Digital Marketing Assets You Need To Invest In Today
To: joaoa.dsilva2017@gmail.com

Hi,   Saving for most of us was something that was encouraged from an early age.   The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank.   The coins of various shapes and sizes were added up by the man behind the counter.    They smiled at our seven (7) year old selves and gave us that receipt that confirmed the growing bank balance. The treasured bank passbook kept the tally for all to see.   Some of us were better at it than others.   Deferring pleasure is harder for some.   As we grew older we were told to invest in our future. Saving for that important roof over your head or retirement was part of that.....   Or for the entrepreneurially brave, the investment was maybe in the startup venture.   The old passbook was that first visible step.   But assets in a digital world are often hidden, logical and virtual.   The bank passbook is now a debit/credit card and/or a linked mobile app for your mlife where you view your account balances and transfer money from savings to investment, buy stuff using your phone and then transfer money made to credit card/ debit accounts to either invest or pay your bills. Ah yes, for those who still need to work with "cash on hand" there is the debit card with banking benefits.   The credit card or debit card is now your currency.   Your online brand is not to be touched but experienced. It is to see and be seen, it's to be viewed, listened to and shared.   The  21st century assets are actual and authentic but this new reality is digital, logical, virtual, ephemeral and consigned to the ethernet. And some of us struggle with that, abstract.   Concreteness in the past was truth.   So…. because they are virtual and ephemeral doesn't mean they are worthless.   In fact the social web has given exponential power to our virtual assets. Virtual and logical content moves better than physical entities.   The friction is low and the amplification is global as shared with the collective intellect of the interwebs.   Read the rest of the article >>> HERE   Cheers João %% Jeff Jeffbullas.com Pty Ltd 78 Justin Street Lilyfield, New South Wales 2040 Australia +61413662620   If you no longer wish to receive our emails, click the link below: Unsubscribe

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