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Thursday, December 22, 2016

Fwd: The Latest Trends in Native Advertising

---------- Forwarded message ----------
From: "Jeff Bullas" <jeff@jeffbullas.com>
Date: Dec 22, 2016 10:09 AM
Subject: The Latest Trends in Native Advertising
To: <joaoa.dsilva2017@gmail.com>
Cc:

Hi,
 
Native advertising isn't really a new trend. Ads that 'mask' themselves by matching the surrounding content, date back to the beginning of the 20th century.
 

However, their true rise on the Internet started in 2015 when The New York Times and some other major publications started to experiment with sponsored posts.

 

Today, we can see native ads everywhere and their variety, as well as the number, is growing by the day. This niche has created numerous profitable opportunities for publishers, ad developers, and brands.

 

If you want to use native advertising effectively, you need to understand how to deliver trustworthy sponsored content without looking spammy... Read the rest of the article here.

 

Cheers,

 

João


%%

Jeff

Jeffbullas.com Pty Ltd
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Lilyfield, New South Wales 2040
Australia
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