Assuming you've got a website, it is vital to your success to learn the most common mistakes made when handling Internet leads so that you don't make them.
If you have a home business with internet leads you to have to learn about selling.
Selling can be done in person, in an email, over the phone, texting, letters -- I can sell anyone, anywhere, anything, if I understand that I'm selling and not just taking an order.
Too many people on the internet think they'll run an ad, get a lead, respond to it and everything is going to be fine.
Your lead has done their research and they are in a funnel or pipeline from showing interest, but they could have shown interest in two or three other products from other companies at the same time.
It's important to view an internet lead as more than just one lead.
I felt like I wasted all my time but the truth is I didn't -- I produced a lead, I showed interest and the company did a great job of finding out who was really interested and asked permission to contact her directly.
Work to learn who else will influence the decision, who else might influence the purchase and who could change the direction of this or influence it in some way.
Capturing leads online isn't super difficult today, but turning those leads into sales is another game altogether.
Don't rely on just one form of communication, don't assume the lead is the actual decision maker and don't forget that the lead still needs to be sold.
No comments:
Post a Comment