Future of Socialmedia Destination Marketing [Infographic]
We have always been using Socialmedia in some form or the other; be it to plan a trip, ask reviews or look for suggestions from friends/ family. Similarly, it is also a powerful tool for destination marketers looking to drive new visitors.
So this amazing infographic, which uses stats from various tourism research studies and research from Twitter, points out the buying process for a typical vacation buyer along with the other points in which brands using social media can influence their buying decisions.
According to this infographic, the buying process for vacation consists of three key steps:
1. Planning Phase
2. Vacation Phase
3. Honeymoon Phase
Also, did you know how many people use Socialmedia to plan vacations or how many use their smartphones when abroad?? Did you know how many share content about their vacations when they get back from vacations?? For example, Fla sees a record number or tourist in the firs six months. At the midyear mark Florida has had 57.4M visitors, most go to Orlando, Fla - a record high.
“The Florida tourism industry has a tremendous amount of momentum because every month we have millions of new visitors who are experiencing the best tourism product on earth and returning home to share their Florida memories with friends and family," said Will Secombe, President and CEO of Visit Florida.
Find out the answers in this infographic by LeadSift:
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