Hi,
What makes content go viral?
It’s a tough question to answer, particularly when you think about recent viral hits – who could’ve guessed that the internet would lose it over an enthusiastic Star Wars mom with a wookie mask?
One of the biggest challenges for marketing teams is to generate their own Chewbacca Mom, or something that will generate massive shares in a purely organic way. However, many people would argue that mimicking this level of virality simply isn’t possible, especially for brands.
The good news? More research continues to prove that brands don’t need to buy a winning lottery ticket. If you want to go viral, you simply need to create something that will trigger a highly cognitive or emotional response.
To figure out what this looks like in action, let’s start by visiting Reddit – a great resource for viral content. The team at Fractl recently pulled the top 100 images from Reddit’s r/pics community and asked 400 people one question: How does this image make you feel?... Read the rest of the article here, wait and it should come to you - below inline - pls wait a few secs...
Cheers,
Joao
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Jeff
Guest Author: Andrea Lehr is a Brand Relationship Strategist at Fractl where she works alongside a team of creative strategists to produce unique, data-driven campaigns about industry trends.
Guest writer, pls give it a few seconds to load.....
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