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"To be, or not to be...": Deciding Between Facebook Group or Facebook Page
One of the famous social networking nowadays is Facebook. While the website’s main objective is to build bridges with your social circle, it has become a strong business tool as well. Taunted as the biggest social networking sites, Facebook has surpassed the population of MySpace, eventually making it a global household name. If it was a country facebook in "population" would be number 3 next to China & India, with over 1 Billion users a month. Indeed, a business already on Facebook is a step ahead.
But even today, many business owners want to know why they need to make a Facebook page or Facebook groups. Many are confused with these two as they appear identical. But looking closer,Facebook page and Facebook group have few key differences that make each one unique. So before you decide which road to take for your business, here are the key information about Facebook Groups and Facebook Page.
Who Needs Facebook Groups?
The Facebook groups are pages that you will build within the premises of the Facebook social networking site. It is structured all over by a real life fascination or group. Also, it can be based with the claim affiliation or association with people and probably things. In this, you can make a community of people or friends that encourages to share and talk about important matters.
The Facebook groups provide a big chance to everyone who would like to make online communities. For instance, you will make a community wherein your batch mate is the only user that can enter. This will serve as a hangout area for you and your batch mates. Also, you can post relevant matter such as batch reunion in this page without making a tag post. Additionally, you can make a Facebook group that belongs to your interest. You can add users who would like to join in the discussion or who have interest in the group. The feature of the Facebook that put into groups is quite amazing. In this manner, you can even chat with your group mates and also it has a built-in email notification that makes easier for the group to be updated on what is happening in the group.
Who Needs Facebook Page?
The other feature that Facebook can provide is Facebook page. These are pages for organizations, businesses, celebrities and bands. It is to transmit informative information in an official and public manner. This is only applicable to the users who are connected to a specific page. This Facebook page is identical with the profile or timeline. You can also develop this page. It is to be able the populace communicate and engage with their audiences in a certain way.
Facebook page can be added through the recommendations of a friend, News Feed stories, Facebook events and many more.
Yet, Facebook pages give an abundant pack of features that are not available in Facebook group. The Fan pages enable the same kind of connection as group but with many extra alternatives for customization and personalization. The Facebook page is like Facebook group that has a wall. Though, the Facebook page has many added features like Facebook applications. The Fan page can be customized to appear similar like a website by the flexibility of using Iframes.
Also, the Fan pages are pages for a popular artist, Hollywood stars (actor and actresses), politicians, brands, marketers, realtors, magazines, writers and many more.
Deciding Which One
In the end, it is up to you which mode to choose in building a Facebook reputation for your business, website or blog. You can actually choose from the two. It could be a Facebook group that is for inner usage, interaction with a certain group of people or member of your blog; and it could be a Facebook page wherein your follower or subscriber of your blog is the visitor.
Understand that as of this writing facebook is about to change its algorithm as to what gets shown on news feeds. They have decided to include what posts appears to be relevant to you, as an individual based on you friendship list i.e. more posts from friends and less from fanpages and groups. Hope this helps.
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