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How To Leverage The Marketing Power Of Social Media And Mobile (Jeff Bullas)
If you want to connect with your target market in a post digital economy you need to be relevant and use the modern cool tools and they don’t come any cooler than socialmdia and mobile. Here are some key insights:
* Providing unique free content can create revenues opportunities for creative marketers (a large database can provide greater returns than a small database)
* Purposeful curation of data and analytical insights is key to delivering timely, relevant and targeted messaging
* A loyal supporter is not necessarily a profitable customer
In the fast emerging world of digital,mobile and social media marketing, experimentation is always an ongoing task in order to optimize results.
Target Testing QR Code Purchasing This Holiday (Econsultancy)
QR codes have a long way to go before they're a truly mainstream phenomenon, but brands have been quick to adopt them in an effort to connect online with offline. Case in point, Target is launching a new campaign that will enable in-store shoppers to buy 20 featured toys using QR codes. Making the holiday shopping experience more convenient is Target's ultimate goal. But is the right approach? While many of the most highly-publicized QR code initiatives have been marketing-oriented, a growing number are focused on driving commerce. Some, like QR code-based pop-up stores, are incredibly interesting, but seem well ahead of the curve for most markets. After all, bringing the supermarket to the subway station is a cool feat but may not be something the average consumer is ready for.
Mobile Marketing Statistics That Will Blow Your Mind (Smart Media Tips)
Companies really need to start embracing the power of mobile advertising. If your company has still not implemented a mobile advertising campaign, maybe the following statistics will help change your mind:
* More than half of a person’s mobile phone usage is spent on apps.
* Adults spend more time accessing media through a mobile device than they do with magazines and newspapers combined.
* The average response time to an email is 90 minutes. The average response time to a text message is 90 seconds.
* 61% of people said that if they tried to access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor.
* 1 out of every 8 smartphone users will search for better pricing on a product or service while at the store.
There are 20 more where these came from in the article.
Mobile Video Poised To Explode With The Aggressive Rollout Of 4G LTE, 4G & 5G... (BI Intelligence)
Mobile video has been held back by a single factor: bandwidth. Understand that this is a billion dollar investment each time they upgrage to the next generation, that has to be recovered first before they, the major telecom carriers do it again.
The wireless infrastructure simply wasn't fast enough to allow for video-viewing without hiccups. But 4G LTE/ 4G proper & 5G is changing that, and mobile video is already more popular on the faster wireless networks:
* Users are watching longer videos across all devices, and watching a greater proportion of their video on mobile.
* In the developer sphere, video chat will monetize earlier and with greater success than social video applications. There's a great potential to integrate video into all facets of communication, from texts to e-mail and voice calls.
* Mobile video ad bookings are growing at triple-digit rates.
* Over the long term, robust video-ad CPMs are threatened both by consumers' tendency to tire of digital ad formats and by creeping data costs.
In short, mobile video is becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle. That's driving changes in mobile usage, video app uptake, marketing and advertising.
Smartphone Users Spend More Time on Longer Videos
Mobile Payments Open New Door To Thieves (San Francisco Chronicle)
Eddie Lee has created an app that lets him steal a credit card by simply waving his smartphone over a leather wallet tucked into the back pocket of a stranger's jeans. He can then walk into a nearby store and tap his phone at a cash register to charge a sandwich, a coffee, or a flat-screen TV to the card. Fortunately, Lee's not a thief but a security expert paid to find vulnerabilities in wireless payment technologies. Getting the technology right is simpler than figuring out how to divide responsibility for fraud, isolation, detection and apportion losses when fraud has taken place. A typical transaction involves a wireless carrier, a payment service, a clearing house and a bank. So figuring out who's responsible for the theft can be tricky. Once the wrinkles are ironed out, though, mobile payments could and have become more secure than checks or card payments.
Businesses Still Face Challenges in Adopting Mobile Technology (Forrester via CMS Wire)
How well are businesses using mobile phone technology? According to Forrester, things are getting better, but aren't great yet, but they're improving. Building mobile services for eBusiness professionals continues to be challenging, even though there is now more technological mechanisms and expertise available to do so. One key reason is that the mobile platform environment is fragmented, with iOS, BlackBerry, various flavors of Android and some Windows phones across the U.S. mobile phone landscape, not to mention different communication standards such as CDMA & GSM. On the positive side, eBusiness professionals have “nailed the mobile basics” with limited resources. While at minimum, 56% of respondents say they currently have a mobile-optimized website, 91% expect to have had one by the end of last year.
How The Mobile Industry Can Support 1000x Growth In Broadband (GigaOM)
Mobile data traffic has almost doubled annually over the last few years and continues to grow unabated, exponentially - prompting the industry to take drastic measures. While demand projections vary, the goal of “1,000x growth” captures the sentiment. Is it possible to support such growth? Yes. A typical mobile device owner might ask, “Why should I worry?” Answer: overloaded networks result in lower speeds, garbled voices, corrupt transmission, stuttering videos, unresponsive games and other issues leading to unsatisfactory mobile experiences and services. What’s needed? You start by improving existing networks. Continuing to evolve 3G, 4G, 5G and Wi-Fi reaching 10Gbps. But a challenge of this magnitude needs more resources and, more importantly, radically new ways of acquiring, deploying, managing and optimizing these resources.
Men Like Mobile Shopping Better Than Women (uSamp via Blogging Tips)
A September survey by uSamp shows that men are clearly more involved than women when it comes to shopping with mobile devices. In fact, not only are men more likely than women to make a mobile purchase, they are also more ready to pay for what they’ve bought using mobile technology. According to the numbers, 45% of men have made a mobile purchase as opposed to just 34% of women and there are more gender differences when the numbers are broken down in the categories of what’s actually bought. Men like the digital content and electronic supplies better than their female counterparts, but the ladies like the coupons to make purchases like clothing.
Men Vs. Women Mobile Shopping
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