Friend, you make business choices on a daily basis.
Your to-do list probably reflects this by showing how you spend your time, who you talk with, and where your resources go.
Sometimes the choices are no-brainers, like dedicating time each day to check email communications. But sometimes they can be tough or downright frightening, like how figuring out how much to charge for a product or service.
We often feel like we have to choose between what makes business sense and what goes with our "personal values and ethics". This conflict can make an already difficult choice feel overwhelming.
So why does the idea of making a "smart business move" sometimes feel like it's in direct opposition to "doing what's right?"
The easy answer isn't the most sensitive.
But I believe it stems from our experience with business people who greedily set out to make as much money as they possibly can, at any cost. We've all experienced or heard of a person or company like this, and it's not surprising that it leaves such a bad taste in the mouth.
Because of this, at some point along our journey, we began to assume that in order to make higher profits, a business has to abide by fewer ethical standards.
Though there are several examples where businesses traded ethics and morals for higher profit margins, it doesn't have to be that way.
It shouldn't be that way.
In fact, in order for your business to be a long-term, sustainable success, it can't be that way!
And my friend Danny Iny can tell us why. He's proof of ethics in action, AND he runs a multi-million dollar company, so if anyone can debunk this myth, he's the guy.
Danny explains that, unless you're thinking in very short-sighted terms, doing the right thing and doing the smart business thing are exactly the same.
In this audio interview, he shares how he was able to successfully create a profitable business while staying true to his values and core beliefs.
Find out why he's able to help thousands of new students every year AND create a sustainable income!
If you want to hear how you can build a profitable business you're proud of, just click [here] to listen.
Cheers,
Joao
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Jeff
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