RE:Current Visual Storytelling Trends That Will Forever Change Your Digital Marketing Strategy
Hi,
Storytelling has been a buzzword in the marketing world since the origin of advertising.
From John Deere’s first edition of “The Furrow” published in 1895 to the story of childhood friends reunited through Google Search, storytelling has always been a vital component of some of the most effective marketing campaigns in history.
But what does the future of storytelling look like? How will technology change the way we tell stories?
The overnight success of Pokémon Go may provide some insight.
For starters, the line between fiction and reality will continue to blur, as will the borders separating producer and user; story and game; entertainment and advertising…
But before we dive into the trends that will shape the future of all communication fields, let’s first take a look at what makes storytelling – especially visual storytelling – such a timeless and indispensable tool... Read the rest of the article here.
Cheers,
Joao
% Jeff
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Guest Author: Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. She has an M.A. in Journalism and Media from the University of Hamburg in Germany and was an editor of a leading Latin American political investigative magazine for several years. She is particularly passionate about researching trends in transmedia storytelling.
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