Hi,
It was a conference.
The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed.
The project? A fascinating and creative video.
The result?
Millions of views and tens of millions of shares. The concept was a work of art and the execution genius.
Drums rolled and angels sang. A survey was taken and 45% said they would be more likely to buy the product.
But there is an unanswered question begging to be asked.
How many bought the product?
My musing?
They would not be able to tell you. Because this is mass media at its best and worst. Compelling and tempting but not measured.
Sure it was on social but it was just doing old media on new media. No meaningful metrics that mattered were captured.
Numbers were hinted at and the real ROI was just guessed or suggested.
That’s not digital marketing. It’s art.
But the sharing was off the charts. And we all love attention. The CEO would have shared that story at dinner party or two. Sharing online is still new but it has been with us for over a decade. But maybe we are just getting jaded with social.
Is the party over? The short answer. No.
The race is on to maximize organic social before the music stops. So let’s look at optimizing Twitter for leads and sales.
Not just for the sharing, vanity, and brand awareness metrics.
We know that Twitter is great for getting your content shared. But many people who share it don’t visit or even read your content.
But there is one tactic that social media marketers often forget.....
Read the rest of the article >>>>> Here
Cheers
Joao
PS The linkup between Fb & Twitter is outlined in this post http://instantcmptrbiz.blogspot.com/2016/07/using-facebook-and-twitter-together-for.html
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Jeff
Guest Writer.... WAIT for it, wait for it......
How I Used Marketing Automation (and Twitter) To Grow My Email List By 10,000 New Subscribers http://sumo.ly/oHZo via @jeffbullas
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