Hi,
It’s no secret that LinkedIn is the number one social networking site for B2B Marketers. And Microsoft (MSN/Bing) just bought out Linkedin.
Given the network’s user base of over 380 million plus and the fact that it’s a source of 80% of B2B social media leads, LinkedIn’s prominence in the B2B industry will not change any time soon, it can ONLY be enhanced by the addition to Microsoft's porfolio.
So if and when LinkedIn makes a necessary change it is important that organizations make a note.
LinkedIn has made more than 2 million discussion groups private, a major step in the social network’s efforts towards improving the quality and professional nature of membership groups. The move here was based on feedback of LinkedIn groups who craved real connections with peers and industry leaders helping them learn and grow.
Along with making the groups private, LinkedIn has also introduced several other changes that warrant a closer look for any brand making strides and gaining social presence on the network.
There are eight changes to LinkedIn groups that B2B marketers need to be aware of.... Read the rest of the article here.
Cheers,
Joao
% Jeff
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