Predictions on the future of Socialmedia
The title of today’s post is one that I could write on a monthly basis. What’s next in social media is a topic that seems to create a great deal of angst in marketing circles.
The brief history of socialmedia, view a short video...
A regular link follows to page where found in YouTube...
https://youtu.be/LgF3xh76Hcg
I suppose the reason is that in some fashion social media has changed the game of marketing in ways that feel foreign to most and it’s not done changing. In fact, the only constant is change and evolution and that creates confusion. Seems like once a social media expert figures out how to tell people the best way to use Facebook, poof, it all changes.
The podcast
The _Future_of_SocialMedia_PodCast_Link_Private_Page
A regular link follows to page where found...
http://www.SilverDuctTapeMarketing.com/blog/future-of-social-media/
In back to back emails I received solicitations to learn a) Why Facebook is Dead and b) How to Make a Killing on the Coming Facebook Gold Rush; c) Join FutureNet (Fn) (Fn) ... The Future in Socialmedia is Here, GET PAID! Does fb pay you to be on their site? Fn does! For facebooking! So, it’s no wonder the future of social media seems confusing.
For this week’s episode of the Silver Duckt Tape Marketing Podcast features a visit with Social Media Examiner CEO-Founder, Mike Stelzner. Talked about how he’s successfully promoted his big, live event Social Media Marketing World (disclosure: I’m speaking at the event) held in March in San Diego and we talked a bit about the future of social media.
Frankly, we think Mike agrees that the future of social media for the typical small business hasn’t changed much at all, it's just re-arranged. The big social networks are going public and answering to the cry of stockholders to show ever increasing profits by creating another promotional channel for big brands. Social media for the small to mid size firms, however, has always been and shall remain one of the best places to gain exposure for great content. If the social networks forget that completely there won’t be any reason to use the network.
Shares, likes, embeds, re-clicks, re-shares and re-tweets are the currency of marketing in social media and always have been. Marketers like to call this earned media, but no matter what you call it, it doesn’t happen without share worthy content. In fact, share worthy content makes your advertising or paid media more effective as well.
So, the future of social media is integration! Social media drives convergence and in some ways makes all of your marketing efforts more effective when properly viewed as an integration and audience building tool set.
Let's begin our installment, today...
Once upon a time, there was no Facebook, Twitter, Instagram or YouTube. Our lives did not revolve around a stream of status updates, tweets, videos and filtered photos. This was all done by word of mouth. That was just ~10 years ago.
Since Mark Zuckerberg launched Facebook in his Harvard dorm room on Feb. 4, 2004, thanks to the idea of a pair of twins, we've seen social media evolve from a fad to a phenomenon that has triggered a paradigm shift in the way the world communicates. It has empowered individuals to voice their opinions and concerns and share content on their mobile devices in ways no one could have imagined. Along the way, geopolitics and the world of business has been radically transformed.
We saw the dramatic impact social media wielded four years ago or so. It was a tool that helped spark the Arab Spring—a democratic civil uprising in the Middle East that began in Tunisia in December 2010 that helped force rulers from power in such countries as Tunisia, Egypt and Libya, just to name a few countries. Thanks to Twitter and other social media, people were able to protest and raise awareness in the face of repression. The revolution continues, with ISIS. In Burma, however you still get arrested, if caught with a MODEM.
No doubt, the power of social media is exponential. Numbers tell the story. Today there are 1.3 billion active Facebook users, with 82 percent of them coming from outside the U.S. and Canada. This is also true for Google's YouTube. If facebook or YouTube were a country they'd be tied with each other to be the 3rd largest in population next to China and India. Twitter boasts 270 million active users that send 500 million tweets per day. And each day, 4 billion videos are viewed on YouTube (that's 46,296 per second) and that's just part of Google. .... And oh yeah, 60 million photos are uploaded on Instagram.
Growth from the emerging markets.
Moreover, growth is coming from the emerging markets. In 2005, Sina, China's version WordPress & Blogger, recruited a horde of celebrities to blog on its new self-publishing platform, quickly sending previously popular blogging platforms into relative obscurity. Today, all of China's major portals — Tencent, NetEase, and Sohu — boast blogging platforms, but Sina's ad-revenue-driven offering remains the most popular.
Fanfou.com, originally China's most popular microblog platform, was shut down with a few other Twitter-like startups in 2009, after ethnic riots in the restive western region of Xinjiang. Twit-ter was blocked by China's Great Fire-wall at around the same time. Shortly afterward, Sina, one of China's mammoth portals, launched the microblog service Weibo, which has 50 + million users. Its influence in China is akin to — and possibly greater than — Twitter's elsewhere, and it could challenge the social networks' popularity. Weibo incorporates some Tumblr-like features, making it easy to post video, voice podcasts and photos. And you can say so much more in 140 Chinese characters than in English (ofcourse there are over 3,000 pictograms to choose from).
If there's one thing Chinese people like to do as much as eat, it's talk about food. Dianping China's version of Yelp, has a fanatical following. It is China's biggest consumer-reviews website, originally focused on restaurants but increasingly covering other services and stores. The user community ensures that phone numbers and addresses are accurate for most of the nearly 1 million locations listed, and are unshy in both their criticism and their praise. This is especially important given that most Chinese readers assume that food reviews in magazines and entertainment websites are essentially paid advertorials.
With annual revenues for 2010 estimated at well over $500 million, Ctrip is the biggest online travel merchant in China, selling domestic and international air tickets, hotel bookings, and package tours. Known for excellent customer service — for clients lacking credit cards or online payment capability, Ctrip will send a courier to collect cash — the site does have to reckon with legal restrictions on selling travel abroad and visa complications for Chinese passport holders.
Baidu, China's dominant search engine, has a home page and ad-revenue model very similar to Google's, and like its U.S. counterpart, it's moving into other services, including the popular discussion forum Post Bar (tieba.baidu.com) and the Q&A site Baidu Knows (zhidao.baidu.com). Baidu's stock price and traffic grew when Google halted China-based searches after its mid-2010 spat with the Chinese government over censorship. In early 2010, Baidu took in a $50 million investment from Providence Equity Partners — perhaps not coincidentally also a Hulu investor — to launch the Hulu clone Qiyi. Access to Baidu's search data gives Qiyi a crystal-clear picture of what Chinese Internet users want to watch, so the site is on track to become a powerful player in online video. But lurking quietly is state broadcaster China Central TV's cntv.cn. If Qiyi, Youku, and Tudou begin eroding its market share and viewer numbers, expect some official action to crush them.
Baidu, China's version of Google & Youku Tudou China's YouTube - Youku Tudou alone, has 0.5 billion users. Tencent - the biggest online player (IM, QQ - China's ICQ ( the name is a corruption of ICQ )and IM is still Tencent's hallmark. But it also has a massive news portal, myriad online games, forums, blogs, microblogs, and just about any web-based service that users want and they can create in short order. Baidu operates a popular Wikipedia clone called Baike that leverages its massive traffic, but the independent community hudong.com is probably closer in spirit to Wikipedia. Both sites censor controversial or "sensitive" content about history and politics.
The Chinese seem to like their professional networking done offline. Several variants have sprung up, including wealink.com, hengzhi.cc and ushi.cn, but none of them has managed to build significant traffic or community. Invite-only ushi.cn, the newest, has a minuscule but active group of members, many of them venture capitalists who invest in Internet properties. HengZhi, also invite-only, seems to be headed in the direction of an exclusive club with lots of offline activities, while Wealink might as well be Weaklink — it's a bland, low-traffic LinkedIn clone.
Dozens of clones have copied Groupon's design and business model, but no single one has broken out. That's in part because many Chinese were already used to a different online model for discount shopping called tuangou ("group buy"). It started with groups of Internet users living in the same city who wanted to buy the same product; they banded together online to pressure retailers into offering wholesale discounts for bulk purchases. This is still common, as are websites that do deals with retailers for bulk discounts and then try to find buyers online.
Tencent, for example makes more money from the sale of virtual goods and similar online services, than from advertising. Though competition is stiff - it faces tens of thousands of competitors who sell their wares on Taobao, to include China's Amazon - Dangdang, now Amazon China, not to mention China’s own Google, Amazon and eBay (Paypal) rolled into one: The rise and rise of Alí-baba ( and the ~40 thieves, there was a divorce so he's only got ~20 now - LOL ).
Like many ideas, it all started over a beer.
In 1995, Jack Ma, an English teacher from China, was introduced to something called the interwebbs .or. internet while visiting a friend in Seattle.
‘I searched the word “beer”, b-e-e-r, very simple word,’ he said in a TV interview years later. ‘I found American beer, Germany beer but no Chinese beer. So I was curious. I searched “China”, and all the search engines said, “No China, no data - No tickee, No shirtee”.’
There is nothing small about beer ...about what Ma has done in the past 15 years. In 1999, he channeled that curiosity into creating a retail web service in the front room of his apartment in Hangzhou.
The resulting company, Alíbaba, has gone on to become the world’s biggest e-commerce group, generating almost £5bn ($7.27bn) in revenue last year, alone. Guess what, Ma still has the apartment.
Alíbaba isn’t merely an internet company – it’s an empire. The original site, Alíbaba.com, still exists, and is catered to small businesses wishing to buy goods – anything from underwear to tractors – in bulk. But the Alíbaba Group’s biggest website is online shopping service Taobao (meaning ‘digging for treasure’), a cross between Amazon and eBay that lists more than 800m products at any one time. Another site, Tmall.com, lets consumers buy directly from brands – British clothing firm Burberry launched a virtual storefront on the site last month.
But, like US counterparts Alíbaba’s reach goes much further, into online payments in the shape of Alíplay – a Chinese version of PayPal – and smartphone messaging app Laiwang. It has also set up its own cloud computing and banking services.
In addition, the group has a large investment portfolio, including stakes in microblogging site Weibo and video clip service Youku Tudou, China’s answers to Twitter and YouTube respectively.
Alíbaba is making the most of China’s 600m + interwebs .or. internet users but it could be on the verge of going global - big time. Last week, two years ago - it filed documents for an initial public offering (IPO) on an American stock exchange (it hasn’t yet revealed if it will be the Nasdaq or the New York Stock Exchange, but by now ofcourse we know which ;-) ;-)), a move that could raise as much as £12bn ($17.2bn) and has raised a considerably larger number, in the neighborhood of ~$25bn (£17.45bn) which would beat albeit, dwarf Facebook’s own IPO two years earlier, which raised £9bn ($13.08bn). Alíbaba's Ant Financial raising new funding at ~$60B + (£41.27bn)valuation post IPO. But I digress....
Instagram is no longer accessible in China, joining the ranks of Facebook, YouTube and Twitter at times, however access is granted - they do jump the Great Firewall, though communications and connectivity at best is spotty.
Furthermore, let's understand - that's just one 1/3 of the population of the planet that has connectivity, could you imagine if the other 2/3 was connected and had steady connectivity to the internet of one kind or another with backup systems. We know that both facebook and google plan to do just that, with airborne drones filled with communications equipment, either solar powered gossamer planes or weather service style balloons that fly for extended periods of time, near the top of the atmosphere. Communication Satellite nets of 64+ SATCOM relay units are going up into space at fixed geodesic orbits and now skirt the globe such as IRIDIUM, IMARSAT, DirectPC, & HughesNet etc. just to name a few.
The trend as alluded to has helped these tech disruptors go public at hefty valuations. Facebook, for example, went public in 2012. At the time, it was the biggest in technology and Internet history, with a peak market capitalization of more than $104 million. At press time it had reached a whopping $206.4 + billion. facebook makes a little over $0.5 billion a month revenue on a slow month. Alíbab's numbers in current times has dwarfed fb in comparison at about double the magnitude, worldwide. They went public 2 years later.
Fast-forward Back to the Future!
Fast-forward to the future, and we should see global social media usage continue on its upward trajectory. In just four years, eMarketer projects it will nearly double by 32.7 percent and continue to double in this manner. By then at least, ~2.44 + billion of the world's 6B population will be on social networks.
While, estimates through 2039 are not available, experts agree that by then, use of social media will be ubiquitous and integrated into our daily lives in a multitude of ways. It is expected social media will be integrated into wearables that track our habits, and virtual experiences will be part of the package and will go holographic. Wearables that allows us to see what's and who's around us in 1,000 of feet radius even in the dark, in more ways then one. We will see what's going on at the other side of the world, like it's just around the corner. We'll be able to troubleshoot in real time via remote engineering. We will be immersed in theater much like Star Trek's simulator theater in the round, for such things as close quarter training as well as entertainment. The challenge will be coping with the massive amounts of data that will deluge the masses. Scifi tends to pro-trend futurists and their miracles, look to Jules Verne and his stories that have come true, or into fruition - today.
"Wrath of Khan" Star Trek-II (1982 film) With the assistance of the Enterprise crew, Admiral Kirk must stop an old nemesis, Khan Noonien Singh, from using the life-generating Genesis Device ... "At the end of the universe lies the end of the beginning and the beginning of vengeance." Admiral James T. Kirk faces his greatest challenge yet. Suffering through doubts about his place in the universe and the federation... I'm sure you now, recall, as Adm. James T. Kirk (William Shatner) and Capt. Spock (Leonard Nimoy) monitor trainees at Starfleet Academy, another vessel from the United Federation of Planets is about to try out the planet-creating Genesis Device in a seemingly deserted portion of space. In the process, two of Kirk's officers … are captured by Khan (Ricardo Montalban), an enemy Kirk thought he'd never see again. Once more, Kirk takes the Enterprise's helm, where he meets Khan's ship in an intergalactic showdown. Ah yes "Gunfight at the OK Corral".... All in simulation, or so it would seem, to fret out the trainees' weaknesses of men in military in order to strengthen them for what's to come so that they may serve the federation well.
"Transcendence" (2014 film. )Dr. Will Caster (Johnny Depp) is a scientist who researches the nature of sentience, including artificial intelligence and expert systems, capable of learning. He and his team work to create a sentient computer; he predicts that such a computer will create a technological singularity, or in his words "Transcendence." His wife, Evelyn (Rebecca Hall), is also a scientist and helps him with his work.
Following one of Will's presentations, an anti-technology terrorist group "Revolutionary Independence From Technology" (R.I.F.T.) shoots Will with a polonium-laced bullet and carries out a series of simultaneous synchronized attacks on A.I. laboratories across the country and around the world. Will is given no more than a month to live. In desperation, Evelyn comes up with a plan to upload Will's consciousness into the quantum computer that the project has developed. His best friend and fellow researcher, Max Waters (Paul Bettany), questions the wisdom of this choice, reasoning that the "uploaded" Will would be only an imitation of the real person. Will's consciousness survives his body's death in this technological form and requests to be connected to the Internet to grow within the collective capability, knowledge and intelligence and exponentially, leverage that as an extension of himself. Max refuses to have any part of the experiment. Evelyn demands that Max leave and connects the computer intelligence to the collective intelligence or the Internet via satellite.
R.I.F.T.'s leader Bree (Kate Mara) kidnaps Max and eventually persuades him to join the group. The government is also suspicious of what Will's uploaded consciousness will do and plans to use the terrorists to take the blame for the government's actions to stop him.
In his virtual form and with Evelyn's help, Will uses his new-found vast collective capacities and capabilities to build a technological utopia in a remote desert town called Brightwood, where he spearheads the development of ground-breaking technologies in medicine, energy, biology, and nanotechnology, amongst others. Evelyn, however, grows fearful of Will's motives when he displays the ability to remotely connect to and control people's minds after they have been subjected to his nano-particles ( as you know absolute collective, power corrupts absolutely )....
Ender's Game (1985 film). Set in Earth's future, the short story - become novel, based movie presents an imperiled mankind after two conflicts with the "buggers", an insectoid alien species. In preparation for an anticipated third invasion, children, including the novel's protagonist, Ender Wiggin, are trained in simulation from a very young age through increasingly difficult games including some in zero gravity, where Ender's tactical genius is revealed. Ender’s Game is Already a Reality for the U.S. Military Troops are being trained with military technology inspired by an iconic science fiction novel. The book is required reading for the military, especially the Marines. The use of video games for military training began in 1980. Battlezone, a popular arcade hit that pitted players against three-dimensional (albeit wireframe) tanks, was modified for the Army to school Bradley Fighting Vehicle gunners. But when he was writing the Ender’s Game short story and novel, Card didn’t find much in his neighborhood arcade to inspire a vision for the virtual warriors of the future. “None of the games I had seen were remotely useful in preparing soldiers for either combat or leadership,” he says.
Today, the U.S. Army is leading the fight to bring such simulations to life, nowhere more than at the ICT. Spread out over an office park and launched by the Army in 1999 under the auspices of USC, the ICT leverages talent from the movie and video-game industries in nearby Hollywood [for insight into ICT’s early years, see “Games Soldiers Play,” IEEE Spectrum, March 2002].
Beyond Ender’s Game
To get a glimpse of where our war games are going in the future, I head to the Mixed Reality Lab at the ICT. The lab is a giant, black-draped studio filled with the latest, greatest virtual reality gear. A rack of VR suits—used to track one’s body in a simulated environment—hangs on one wall. On another side, I slip on a giant red helmet and find myself inside a bright, vivid Afghanistan with a Humvee so realistic I step out of the way to avoid smacking into the fender.
When I slip off the gear, my eyes and brain toggle back to reality, and a spry man in thick-framed black glasses is standing before me: the Willy Wonka of virtual reality himself, Mark Bolas. A pioneering engineer in VR since the 1980s, Bolas has a copy of Ender’s Game on his desk, but he says the book now feels dated. “I almost think it’s passé at this point,” he says. “Ender’s Game is happening. It’s already done.”
It's predicted that within a few years, a young soldier will be sitting in, say, California in a VR headset and navigating a drone halfway across the world. “Instead of having to go somewhere in the desert and do training and get deployed,” Bolas says, “you just download the environment you’re going to go into, maybe with data they just took yesterday, and all of a sudden you’re really going through that environment.” Bolas calls this “just-in-time training.”
In fact, it seems Bolas is right about Ender’s Game actually being old news. Even as the movie hits screens, it will have to contend with a reality that’s already leaving the fantasy behind. Still, author Card cautions against putting too much stock in war games, no matter how impressive they become.
“Engineers and programmers change the playing field by constantly advancing the means of offense and defense,” he tells me, “But Ender Wiggin and his ilk take these tools and figure out ways to use them under combat conditions. In a sense, the tools do not matter; that is, whatever the tools are, the great commanders figure out new ways to use them…. It remains true, in the real world as in Ender’s Game, that there is no military component more important than the quality of command.” .... now let's get back down to earth! Hey, engine room where's my drink?
Scifi Meets Reality.
View Video! The video illustrates that The U.S. Military has recruited Hollywood prop makers and Silicon Valley entrepreneurs. Their mission: Build a real Iron Man suit to protect America's elite fighting men and women!
Although, "Hollywood has definitely made the Iron Man suit impossibly thin, impossibly light, impossibly agile and impossibly energy efficient," said Russ Angold, co-founder of Ekso Bionics, a Richmond, Calif., company that primarily designs exoskeletons for medical use. "So we're really trying to solve the problem and ask the question: What would Iron Man look like if it was real?" The suit could change the way the U.S. military fights wars. For years, American forces have worked to shed pounds from the load they carried through the war zones of Iraq and Afghanistan—more than 125 pounds on some missions, including weapons, electronics and body armor.
Developers of the Iron Man suit say it could weigh as much as 400 pounds, requiring a powered exoskeleton to move the armored troops with speed and agility. The problem is existing exoskeletons can't do the job. "Iron Man got it right: It's all about the arc reactor," Mr. Angold said. "If someone can come up with that it would be fantastic."
Chinese Manufacturers are Hard at Work on Better VR Headsets
I was in Shenzhen, China last week at the first CE China trade show, which was produced by IFA, the German company that also produces the giant IFA CE trade show in Berlin each September. Shenzhen, which has a population of over 10 million people, is about an hour’s drive from Hong Kong. The city is best known as the place where Foxconn and other factories build consumer products, including the Apple iPhone and iPad, and is often called the “Silicon Valley” of China.
I wanted to attend the IFA China CE Show to specifically to see how the Chinese were going to apply their manufacturing magic to virtual reality (VR) headsets, and to see if they could bring prices down and get new VR headsets out that had broader appeal to mass consumer audiences any time soon. What I found is that the Chinese have really gone to town on making better mobile headsets, which use a smartphone to power a rudimentary VR experience.
Most of the Chinese headsets are made of solid plastic and have simple optics, costing anywhere from $23.95 to $129.95 depending on the quality. You can find many of them on Amazon today and have them shipped to you directly from Shenzhen.
While that is nice and it does allow people to use a better Google Cardboard concept as training wheels for VR, I was most interested to see if the Chinese manufacturers could help get the prices down on the more expensive headsets like the ones from Facebook’s Oculus and HTC’s Vive. The Chinese manufacturers are infamous for aping what they think will be big-selling products and create similar models at cheaper prices when possible.
Delegates use the Gear VR (virtual reality) headset, manufactured by Samsung Electronics Co., at the Samsung Unpacked launch event ahead of the Mobile World Congress in Barcelona, Spain, on Sunday, Feb. 21, 2016.
The Oculus today costs $599 and requires an expensive high-end PC to boot. The HTC Vive is $899 and also needs a PC with an expensive graphics card to handle the rendering of the VR content.
As I expected, the Chinese manufacturers are hard at work creating similar headsets at cheaper prices. Behind the scenes I was made aware of at least three VR headsets very much like the ones from Oculus and HTC that could be brought to market at least $200 to $300 cheaper. However, at the moment they too need an expensive PC. I am told that these lower-cost headsets could be out for this holiday season. However, it is unclear if they will be able to run the existing Oculus- or HTC-compatible content when they ship.
But the Chinese are not content with just creating cheaper versions of today’s high-end VR headsets. They want to innovate in this space and create VR goggles that look more like a set of actual glasses. One such product I saw at the IFA China CE show came from a company called Dlodlo, pronounced “dodo.”
The CEO of Dlodlo told a packed press conference that his company’s Dlodlo Glass V1 VR glasses are still a prototype, but he claimed it would launch by the holiday season. I got to see these glasses at Dlodlo’s booth at the IFA CE China show, and indeed could see that these were actually very early prototypes — mostly a shell design without much of the requisite electronics. But the company insisted that it is far along with its design and assured me that they would be ready for the market soon. I could not get any specific specs from Dlodlo executives about the glasses. Given what I know about how much technology goes into VR headsets, I am highly skeptical that Dlodlo will get this to market this year or even next year.
Indeed, Facebook CEO Mark Zuckerberg recently told developers that a VR headset that looks more like regular glasses is at least 10 years away. There needs to be many breakthroughs in moldable batteries and chip design before we see a product like Zuckerberg envisions.
Yet, the fact that the Chinese are already being very aggressive in creating VR headsets that look more like traditional glasses has to be looked at seriously. This design is the Holy Grail of VR glasses. Revolutionary work by Dlodlo and other Chinese manufacturers could push all headset vendors in this direction. This could lead to less obnoxious and more socially acceptable VR headsets.
In discussions with many Chinese manufacturers at the IFA China CE Show, it became clear that the Chinese want to deliver the technological breakthroughs needed to create VR headsets that are more like glasses and relatively inexpensive as soon as possible. Although this may take a few more years to achieve, the Chinese are in a place to be a major influence on VR technology of the future.
While I have two and none of them are crystal, ... as you know, there's no crystal ball, we asked industry experts to give us their predictions on the future of social media.
Scroll through to see the "11 Predictions for SocialMedia in 2039"...
"When news breaks in the future, it will be covered by a multitude of eyewitnesses streaming live video. These streams will knit together into a single immersive video, enabling the viewer to virtually experience the event in real time. For better or worse, the world will feel like it’s right around the corner." -Cory Bergman, BreakingNews Co-Founder
"In 2039 we'll be reading a fascinating long read about the last remaining social media expert. The article will describe that like a 2014 typewriter repairman, this expert is running around helping luddites who still try to communicate with antiquated social networks. While younger readers will need to look up words like "tweet," "Instagram" and "Snapchat" using their brain augmentation devices, those of us over 50 will feel a twinge of nostalgia as we ingest the article while our self-driving hovercrafts transport us." -Gregory Galant, Creator of the Shorty Awards
"I think that anything we talk about in 25 years is going to sound like science fiction. Mobile is the first step toward the portable future of social media and how we consume it, and I think wearables will be a big part of that. I can see it evolving into an implanted device in our bodies that will connect to everything around us. I know that sounds crazy, but what we’re seeing now in the industry is at the tip of the iceberg in terms of sharing our personal experiences. I think you’ll be able to share a taste, a sensation and a smell. I think a shared consciousness, collective intelligence and a version of telepathic communication is all very likely. It may sound a little loopy but, hey, Neuromancer is one of my favorite books, and I've enthusiastically been to a Star Trek convention—so, yeah.
Imagine shopping an e-commerce store with a friend, virtually trying things on your avatar that's representative of your likeness and conversing in real time with that friend, all while on the go in different places. Placing an order is easy, via a personal area network, when one picks up the phone to order, the POS ordering systems already has out credit car number, as transmitted by and to that system via our bodies electromagnetic aura. An entire host of securities comes to play, since if some one happens to bump you in the street they get a full download tat includes our business card.
We're already seeing increased personalization, more individual-to-individual communication, more humanlike algorithms and more specified, diverse social platforms. I think those trends will continue in the future. I see more of a divide happening between socializing and publishing via social media, and platforms like Facebook that merge the two will probably need to pick a lane and change significantly." - Piera Gelardi, Refinery 29, Creative Director
"Twenty-five years from now, the way in which we both input and observe media will have completely shifted. Keyboards on desktops, laptops, tablets and smartphones will become increasingly irrelevant, as interactions on what was once called social media will largely be voice-controlled. Holographic displays will be shifting into the mainstream, making the debate between the benefits of a 4-inch vs. a 4.7-inch smartphone display a thing of the past." -Jeremy Goldman, Author of “Going Social,” Firebrand Group CEO
"My bet is that social will be less about standalone apps and websites and more about the “piping” of the Internet. In the future the Internet will operate more like electricity does today, as an unseen part of the infrastructure around us that we notice only when it’s not present. This will put more pressure on advertisers, marketers, and big thinkers to spread their messages in a genuinely interesting and useful way, since they’ll be less able to rely on interruptive display ads to get people’s attention. But the same trend will also allow these same people to precisely target the exact niche they’re speaking to." -Sarah Green, Harvard Business Review, Senior Associate Editor and Host of HBR Ideacast
Communication in the future will be built on the foundation started by what is today called social media, but it will look much different.
The most dramatic change by 2039 will not only be the amount of data that will be available to everyone but also the decision-making power of that data. We currently have thermostats that learn our preferences, watches that take our pulse, and Nike even knows how often and how fast we run, and there's a shoe that ties itself, not to mention a car that drives itself, when we get to a hotel room our phone will unlock the door, our favorite music will be piped in via internet from our favorite home radio station, a movie we like will be displayed on a flat screen TV, you'll be able to print in 3-D just about whatever you'd like ...this is just the beginning.
With this much data, personalized content will become the norm. I love unfiltered feeds, but in the future, when the depth of data available meets the ability to make decisions based off of that data, the result will be a very individualized and powerful experience. People will be able to get the content they want, at the time they want, from the people and brands they want, perhaps even on their projector watch or contact lens. - Otis Kimzey, Simply Measured, Director
"The term social media will fade out and become a mass media form in 25 years. By then, there will be three major trends. First, there will be more personal ownership of data. Second, individuals will be able to manage data across platforms in a more centralized way. Third, there will be extremely speedy mobile wireless broadband built into even the most affordable devices to allow one-touch and instant playback of any piece of content. Virtual reality will be the norm." -Matthew Knell, About.com, VP Social Media & Community
"I’m pretty sure every time Apple’s designers want to come up with a new product, they go into a room and watch Inspector Gadget. The 80’s cartoon, as you might recall, featured the eponymous detective solving case after case with the help of his tech-savvy niece Penny, who seemingly lugged around early versions of both an, iPhone, iPad and an iWatch.
But Gadget’s real skill came from his endless collection of wearables. He had everything from a helicopter built into his head to roller skates melded into his feet. They were as much a part of Gadget as his floppy hat or his overcoat—they felt like natural extensions of the man himself.
That’s largely how I envision social media in the future. It will become part of the fabric of our clothes, part of the glasses we wear and the shoes we put on, and the gadgets we no longer see as gadgets but as part of our very selves. Social will be measured, weighed and found wanting but sharing will become more passive in the process; it won’t require any effort on our part to share any part of our lives.
I say this knowing full well that to me this future is absolutely horrifying. It sounds more like an episode of “The Twilight Zone” than one of Inspector Gadget, and I really hope it doesn’t come true. But as gadgets get smaller and we become more comfortable with quantifying more of ourselves, I suspect people like me will fade away, or at least be whispering, “Go, go gadget anonymity.”" - Melody Kramer, NPR Digital Strategist and Editor at NPR
"Wearables will completely replace tablets, and social media will hyper-accelerate Big Data. Social media will allow publishers and brands to focus on the story rather than the telling of it. WhatsApp, SnapChat, Line and others will continue to open up avenues to reach millennials, but who knows if the social platforms of today will even exist in 25 years!" -Niketa Patel, Rebelmouse, Director of Content
"I think that [social media] will be more integrated into everything.
As you think further down the road, I don’t think that there’s going to be something called social media that people will be talking about in 30 years. I’m not even sure if people will be talking about it in five years." - Ellie Wheeler, Greycroft Partners, Principal
JOIN THE CONVERSATION: Where do you think social media will be in 25 years? Share your prediction using #Social25.
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