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Eight (8) Quick Tips on Creating Traffic-Generating Infoproducts
Infoproducts can drive traffic to a website, but only if they possess the appropriate content and they're marketed properly.
Tip #1 Write about what you love. Write about what you know. Readers will better be able to appreciate the infoproducts you've created if they can see that you've got at least a semblance of authority to write such works.
Tip #2 Write for the benefit of the readers. It's not enough to write something you're interested in. You must also write in such a way that will benefit your readers. If creating the infoproduct has been a pleasure for you, that's good, but it's not enough to make readers want it. You need to have a specific goal in mind. You need to think of a way that will make the infoproduct a benefit for your readers.
Tip #3 If the new things that you have to share is not enough to make up one infoproduct then it's time to hit the public domain! These refer to previously published works that you are legally allowed to use as many times as you wish and in any way you want. Works in the public domain can be great filler for your infoproduct; they can provide excellent background data for the few new topics you've come up with.
Of course, make sure that any work you do choose to borrow or include is indeed public domain. When in doubt, the US Copyright office can always help you out. Also, there are several websites which only offer public domain works, if you got your sources from these websites then there's no need for additional verification.
Tip #4 What happens if you've got wisdom to impart but no skills to put it on paper? You hire a ghostwriter. Don't let your writing skills, or lack of it, hinder you from creating traffic-generating infoproducts. There are so many ghostwriters in the marketplace offering their services for competitive rates, choose any one of them and your plans for the Next Great American Infoproduct is back on track.
Tip #5 They say that you shouldn't judge a book by its cover, but this sensible advice is rarely heeded. Sure, people know it,s the content that matters, but they prefer to buy books which offer excellent content and equally excellent covers. Once you,re done creating your infoproduct, you need to focus perfecting its marketing aspect: choose an attention-grabbing title as well as a visually appealing cover. Work diligently on the back cover teaser, too.
Tip #6 If possible, divide your content into several sections and make one infoproduct out of each. If you release them one by one, you can guarantee a constant flow of traffic to your website. If that,s not possible then consider writing sequels or related works instead.
Tip #7 Choose the right price for your infoproducts. Free is always best, but if you think you can't afford to miss out on the opportunity to earn as well from your infoproducts then do make sure you attach just the right price on your infoproducts. More importantly, make it convenient for your readers to purchase your infoproducts.
Tip #8 Spread the word in any way you know how. Post entries about your infoproducts on your blog, create podcasts about it, post shoutouts on your social networking accounts, submit entries to social bookmarking sites, simply put, don't completely rely on search engines to do the marketing for your infoproducts.
John A Silva
eBiz & IT Consultant
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