But despite its potential ROI and rising interest, 67.6% of marketers still find it hard to discover relevant influencers for their brands.
So what gives? How can you tap into the undeniable power of social media influencers to generate a return for your business?
It's complicated…
You see, influencer marketing is a maturing space. When this trend started to take shape things were relatively simple. Find someone with a big social following, send them some free products, and watch the sales roll in.
But as with any digital marketing technique, things adapt and change at a rapid pace. Something that works today may not work tomorrow, so you need to be flexible.
As we peer over the ledge into 2019, influencer marketing is more popular than ever, and continues to trend upwards. This means that more brands are doing it, and the market is slowly but surely getting diluted.
Results from influencer marketing will become harder and harder to attain. Especially, if you fallback on an old school "hit and hope" approach.
The only way to stay ahead of the curve with influencer marketing is to leverage data and technology to make informed choices. By running a keen eye over every influencer campaign you embark on and analyze the metrics; pre, during, and post-campaign... Read the rest of the article here.
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