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Friday, July 20, 2018

Fwd: How to Ensure Your Customer Personas Don’t End Up Being Stereotypes



---------- Forwarded message ---------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Fri, Jul 20, 2018 at 12:12 PM
Subject: How to Ensure Your Customer Personas Don't End Up Being Stereotypes
To: <joaoa.desilva2018@gmail.com>


Hi,
 

Salespeople in the online environment are always striving to overcome the impersonal nature of modern shopping.

 

Being that there is no face-to-face interaction between the salesperson and the shopper, it can be difficult to get a "general feel" for the customers that are interested in a particular product, their motivations for buying it or even assess how satisfied they are with the product when they purchase it.

 

Customer personas are our attempt at creating archetypes for our customers that help us make meaningful decisions to improve customer targeting, conversion and sales based on preconceived generalizations, which can be based on a number of things.

 

The problem with these archetypes is that they often tend to boil down to stereotypes, which can be offensive to the consumers and damaging to a businesses' overall sales and marketing tactics.

 

This article discusses ways to improve your personas in order to avoid getting caught in stereotypes and making decisions based on misinformation... Read the rest of the article here.

Jeffbullas.com Pty Ltd
PO Box 73
Lilyfield, New South Wales 2040
Australia
+61413662620
 
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