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Attaining an Affordable Search Enging Ranking
Getting an affordable search engine ranking is not especially hard to do but it does require some time. Getting a good ranking has a lot to do with Search Engine Optimization (SEO) which basically means how well the search engines like your site. If you can meet their standards, you will be ranked. And the more they like you, the more highly you will be ranked. But it isn't just about how well the search engines like you that counts. What they seek to determine your ranking is how well others like you. How do they measure how much others like you? They look at how many links you have coming in to your site. So, if you can increase these links, you will increase your search engine ranking.
There are paid methods that you can use to increase incoming links (or backlinks as they are often referred to) to your website. But it's very easy to skip those and just go for the affordable search engine ranking. Some easy ways to raise your rank is to obtain bookmarks from the social bookmarking sites. This is completely free of charge. Just go to the SocialMarker site and sign up for the various bookmarking sites. And then submit your site. It's very important that you do not just go through each bookmarking site all at once. Do a couple a day or every two days. And you may even want to bookmark some other things along with just your site. Mass bookmarking could actually get you penalized with the search engines.
One of the other most effective ways to get good search engine ranking by establishing links to your website is article marketing. And this is absolutely free. Do some keyword research with the Google Adwords Keyword Research tool (also free) to find out the searched for keywords that are relevant to your website. Then, write one article that centers around each keyword. Put the keyword in the title of the article and in the beginning of each paragraph, if possible, as well as in the last sentence of the article. Try to write an article that it at least 400 words long. Your keywords should appear no more than 3% of the time within the article. Submit your articles to the main article directories, such as EzineArticles and GoArticles, within the appropriate categories. And make sure you include a link back to your website. Also keep in mind that you are not allowed to submit the same article more than once. So, you will have to vary your words a bit so that the search engines consider the articles to be different. Some say that rewriting the article so that it is at least 30% different than the original is ok. Others say it must be more than that. You can do this rewriting (otherwise known as "spinning") yourself or take advantage of some of the software programs that do it for you. Some of these software programs are actually free, so you can still stay within the affordable search engine ranking range.
John A Silva
eBiz & IT Consultant
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