Fwd: 4 Powerful Ways To Use The Art of Storytelling If You Want to Succeed

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Cheers,

John (João) A. Silva

805 291 6470 Mobile (VM)

"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Sun, Jun 11, 2017 at 7:32 PM
Subject: 4 Powerful Ways To Use The Art of Storytelling If You Want to Succeed
To: joaoa.dsilva2017@gmail.com

Hi, Before me was a stadium full of people I barely knew. Then something happened. It is what all speakers dread. My slides disappeared from the big screen behind me. Gone. And they never came back. It was a moment that all speakers hope will never happen. But it did. I had no other option but to continue. To tell stories. "People will forget what you said but they will never forget how you made them feel". In that quote (often attributed to Carl Buechner) is the truth about the art of storytelling. Touching people's hearts is at the centre of powerful engagement and persuasive marketing. When I started my online publishing adventure it was all about the facts. Information, data and stats. When I commenced my speaking career my Powerpoint's were all about bullet points. More information and more stuff. When I began writing emails the facts were the main hero. But if you want to move people, educate and transform you need more than that in your toolbox. As marketers you need stories to be memorable. To persuade. In a digital age and a noisy world we need the art of storytelling more than ever. Read the rest of the story >>> Here Have a great week and be awesome. Cheers Joao %% Jeff

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