Fwd: Why The Integrity Of Your Brand Is At Risk Of Being Destroyed

---------- Forwarded message ---------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Wed, Dec 5, 2018 at 11:22 AM
Subject: Why The Integrity Of Your Brand Is At Risk Of Being Destroyed
To: <joaoa.dsilva2019@gmail.com>

Hi  ,   How much importance do you place on your brand?   Let me play Devil's advocate for a moment…   I bet it's not enough.   An inconsistent representation of your brand creates confusion and can even reduce your ability to expand your business. Research by Interbrand shows a strong correlation between the consistency of branding and the revenue a company earns.   It's no surprise then that almost 80% of B2B marketing leaders determine branding to be a critical contributor to growth.   But why are modern brands more at risk than ever? Here's the thing – your brand doesn't exist in a silo within your organization. It's fluid and uncontrollable. Once you let your brand out of the bag, it now belongs to your customers and anyone else who is exposed to it.   In a world with short attention spans, remote working, high service expectations, and digital platforms designed to proliferate the message of average Joe and Joanne, it's harder and more important than ever to protect the integrity of your brand.   There are 4 key drivers putting your brand integrity at risk... Read the rest of the article here.   Cheers, John %%   %Jeff Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620   If you no longer wish to receive our emails, click the link below: Unsubscribe