Fwd: How to use the 5 key pillars of storytelling to inspire your prospects

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John (João) A. Silva

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"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

    

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Tue, Feb 27, 2018 at 3:30 PM
Subject: How to use the 5 key pillars of storytelling to inspire your prospects
To: joaoa.dsilva2017@gmail.com

Hi, We all like to hear stories. The concept of telling and being told them is as old as human civilization itself. It should be of little surprise then, that this fact hasn't escaped savvy marketers looking to create powerful and enduring brands. Of course, there is always another agenda to telling stories in brand marketing, outside of evoking an emotional response in the viewer, and that's to promote something. In today's a la carte content-rich digital environment, consumers don't want to think they're being sold something, which is why the emphasis on story has once again taken center stage. Stories might not directly sell products or services but they do help to sell brands. Research undertaken by Headstream in 2015 revealed that almost 80% of adults in the UK believe that brands telling stories through their marketing efforts is a positive thing, with 55% stating that they are more likely to make a purchase if they enjoy and connect with a brand story. Video remains the most effective medium for telling memorable brand stories, but creating a compelling film requires a compelling narrative arc. Discover the five essential elements that make up this narrative structure in brand marketing. Read the rest of the article. Have a great week and be awesome. Cheers John %% %%Jeff

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