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Tuesday, January 9, 2018

Fwd: Seven (7) Ways to Unleash the Power of Gamification in Your Marketing


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John (João) A. Silva

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"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author


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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Fri, Jan 5, 2018 at 11:05 AM
Subject: 7 Ways to Unleash the Power of Gamification in Your Marketing
To: joaoa.dsilva2017@gmail.com


Hi,
Games have been a part of human life ever since the beginning of recorded culture.

They have been used as tools for entertainment, relationship building, training, and even survival.

The strengths of the games medium has forged the development of gamification as a marketing strategy, too.

What started out as hype by a handful of marketing experts has developed into a 1.65 billion industry (measured in 2015) and is estimated to rise up to 11.10 billion by 2020.

Gamified strategies are expected to become key practices for businesses by increasing brand engagement and customer loyalty.

Here's what you need to know to make the most of gamification's potential and add a fun twist to your marketing strategy... Read the rest of the article here.

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