Publish, and be damned! What the first Duke of Wellington can teach you about handling unwelcome printed comments and criticism.

by Dr. Jeffrey Lant Have you been the recipient of unwelcome or even scurrilous printed comment and criticism? Face it. It's a very irritating thing. You're human. It hurts. Visions of legal recourse, even mafia-style revenge, dance in your head. You have been damaged. They'll be hell to pay. WHOA! Before rushing ahead, pause and consider the case of Harriet Wilson and the celebrated Duke of Wellington, victor of Waterloo. Harriet Wilson (1786-1845) was a Regency courtesan. She was beautiful and knew how to use her charms to maximum advantage. The Prince Regent (later King George IV) headed an A-list of beguiled English gentlemen, including four future prime ministers. The Duke of Wellington appeared prominently on this list. Alas! Even the most dazzling get old... and charms which were over powering diminish.So it happened with Harriet Wilson. Harriet, however, understood that "kiss and tell" had its advantages. So, enterprising woman that she was, she hired a ghost writer and began to spin tales of the gentlemen she had known, such tales to be included in memoirs which remain in print to this day. As the chapters were finished, Harriet, ever resourceful, sent them not just to her publisher but to the gentlemen featured therein. Included, almost as an afterthought, was a number in pounds sterling. In other words, Harriet's price for NOT publishing and embarrassing the gentleman and his (sure-to-be-shocked) family. When the Iron Duke received his chapter and "request", he, a man of sterner disposition than most, penned a line which put Harriet in her place: "Publish, and be damned!" She did... and no doubt she was! How you should handle unwelcome comments and criticism 1) "Never complain, never explain." The human animal is often an unthinking animal. People have always said the unwise, made hurtful comments without proof, thought the worst and published it. Nothing new under the sun here. Then enter e-mail and the Internet. Now the nasty, the haters, the merely gossipy and garrulous have the means to run amuck. Should you find yourself the object of hurtful comments and criticism, on line or off, count to 10 and cool off. The worst time to do anything is when you're hurt and angry. Here Henry Ford II can help with his famous comment listed above. Edward VII's famous lines can also sooth, lines he prominently posted in a mistress' boudoir: "They say. What say they. Let them say." 2) Have you really been damaged, or just your pride hurt? The truth is, while people generally are quite prepared to believe the worst about any one (Mother Theresa herself was not immune), their interest in you and whatever they've read that you've done is brief and generally unimportant. They have, after all, bigger fish to fry: the details of their own enthralling lives. Beyond this, so much negative information pours forth daily, that even the most assiduous just plain haven't got the time to mull over the nastiness to which you've been subjected. Thus, ask yourself: has the comment, no matter how negative, actually damaged you, or has it just hurt your pride? Have you been the victim of unsubstantiated comments and criticism (which mean little or nothing), or are the allegations so stated and presented to damage you? On the Internet, for instance, negative comments are common place. That's bad. The good news, however, for those criticized is that such comments are usually anonymous and unproven, hence toothless. Such being the case, NO response is appropriate. Let the comment or criticism die a natural death without increasing the number of people knowing about it by responding with even a single word. This is hard advice to follow since it leaves the false accuser unscathed.... but it is nonetheless what you should do: absolutely nothing. 3) You have been materially damaged Ok, so more than your ego has been damaged. You feel you need to take action. By all means schedule an appointment with your lawyer. What he'll want to know specifically is how you've been damaged, what the dollar amount of this damage may be, and whether the defendant has resources. The lawyer (and be quite clear that your lawyer is right for the job) will be hard-headed and direct, focusing the discussion not just on chances of winning... but the financial situation of the attacker. Plain and simple: can he pay for the harm inflicted? The truth is, many of those posting nasty-grams online are judgement proof. In plain language they are dirt poor and thereby immune from action. Professional haters and dirt dishers, they know this, and it provides one of the few sources of happiness in their shabby lives. If the lawyer comes to the conclusion that you are better off to grin and bear it, no matter how hurtful the comments, accept this advice. It's to your benefit. 4) Console yourself by considering the company you now keep EVERY great figure of history has been subject to hurtful comment and nasty criticism: Jesus, Joan of Arc, Martin Luther King, Winston Churchill, Abraham Lincoln... they have all been hammered by the haters, the mental defectives, the small, the insignificant, the merely crude and vulgar. Now you are amongst their exalted number. You are among the saints who will go marching in! Remember this: whatever hurtful people may say or publish about you today, you can disprove merely by continuing to be the good person you are. "This, too, shall pass." The Duke of Wellington's reputation, for one, was not tainted by Harriet Wilson's attempt to black mail... but that attempt has permanently tainted Ms. Wilson and made it clear to all the world what kind of person she was. Now adhere to the old Irish saying, "Living well is the best revenge" and enjoy yourself while your attackers writhe because you have seen the value of ignoring them completely and enjoying yourself instead! Viva! About The Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice. Republished with author's permission by John Silva http://InstantComputerBiz.com. Check out Automated Traffic -> http://silvajad12.auttraffic.hop.clickbank.net

REVIEW: Google+ Business page: How To Get One and Why You Should.

Google has been looking for ways to compete with Facebook and others in the social media realm while still appealing to business customers. This week, Google released Google+ Business Pages. Google+ shares some similarities with the other social media main players (FaceBook, LinkedIn, Twitter) but has unique value of it's own. With 40 million and growing users you want to make sure your business is well represented with quality, key word rich content that you control and publish. It's not a good idea to ignore the giant, so get your Google+ Business page and start making it work for your business. Google is integrating the +1 system currently in use for search results into the Google + pages as well. Here's what you need to do to get a Google + Business Pages, then use it to generate interest, traffic and leads for your business. 1. To get your Google+ Business page you will need to set up a free account. Sign into your Google+ Profile, click on "create a Google+ page". You then pick the category of the page you are creating, and click create. The categories included are: Product/Brand; Company/Institution/Organization, Local business/place; Arts/Entertainment/Sports or Other. According to Google , don't fuss if your business does not fit closely with the categories, they suggest just picking OTHER. Google clarified that at this time only the LOCAL Business listings are handled differently as they include a location map, contact and hours for your business. It's easy and fast to set up. 2. Once you have your Google+ Business Page do this. a) Post photos! Google likes to index images, and they are hungry for new content. Create a public face for your company by posting pictures that best represent your company, products and services. Don't limit yourself to a picture of your building, or founders, include graphs, mission statement, awards and more. Once your photos are loaded it is easy to share them. b) Promote! Expand the reach and audience for your Google+ Business page by promoting it to your blog, LinkedIn, Face Book, Twitter and your other social media accounts. c) Share! Capitalize on the fact that others using Google+ also have circles that connect them to others. Encourage people to share your content with others in their circles for more exposure. d) Analyze! As smart marketers know, it is not enough to promote, you want to know where you are getting traffic. Google+ provides you with a clever tool for analyzing your traffic and leads generated from Google+ e) Backlinks! Now, here is the part where you really want to pay attention. In your Google+ Business page, you have the option of adding recommended links. You will find this under the ABOUT TAB. This is where you are going to want to include links to your hottest offers to generate leads, traffic and sales! Finally, if you have a Google Ad Words account you can link it to your Google+ Business page. We like Google+ and it's fair to say you now need to add Google+ to your list of must-have social media resources. If you are looking for more marketing exposure for your business or products also have a look at: Google Base: add your entire catalog to Google's free product search database Google Places: If you have an actual physical address for your business (not a home), it is recommended that you include your business on Google Places. When you do so your location will show up on a Google map along with your contact details. ***** What do you think of Google's new Business Pages? Helpful or not helpful? Will you set up a Google+ Business Page? About the Author Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit enters their 18th year in business. Republished with author's permission by John Silva http://InstantComputerBiz.com. Check out Automated Traffic -> http://silvajad12.auttraffic.hop.clickbank.net

Make The Most Of Social Networks When Marketing

Social media platforms have broken through the barriers and created a perfect way for starting or established companies to reach the masses. It removes the boring feel of general text ads and offers interactive possibilities that will entertain the audience. You should learn to utilize social media marketing to the best of your abilities and find a way for your company to benefit from its popularity. Never forget that conversation is important. A lot of people forget that when a company writes a review they would like have a conversation with them. Respond in a new way by having a conversation with your customers. Find out what your customers really like and dislike about your products, and use that information to help move your company forward. If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites. Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like Tweepi.com. Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets so they aren't forgotten about by your followers. Avoid simple product pushing to generate followers in your social marketing efforts. Post stories or links from external providers relevant to your industry or niche. There are a variety of other posting types, such as contests, pictures and even asking trivia questions. Keep your followers interested and engaged. Product engagement is preferable to simple product placement. People should be able to identify with your brand and consider it as a part of their daily lives. Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them. Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn 'share' button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites. Post links to other blog posts and have bloggers feature your content on their website. This will work if you return the favor and if bloggers see your blog as a good way to get publicity. Make sure there is no conflict of interest between you and the blogger who is going to feature you. Advice, such as the paragraphs above, is always important to seek out when needed. There will always be people who have been involved longer and can help out when things seem too tough or confusing. In time, you will find your own niche and mastery of social media marketing. Your reward for following the advice can be a company that is both profitable and growing. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Automated Traffic -> http://silvajad12.auttraffic.hop.clickbank.net

Developing And Profiting From Your Golden House E-Mail List

Do you own a business with walk-in traffic? Then you're sitting on a gold mine of mammoth proportions. All you have to do is gather customer names and email addresses... then get organized so you can contact -- and profit from -- your hot list on a regular basis. 1) Start collecting customer data at once As I have pointed out for years, "the list is the business...and the business is the list." Start building this all-important list TODAY. Make it a point to ask ALL your customers for name, address, phone and e-mail address. If you have employees, make sure they realize the importance of the list. Show them how to request this information from all customers, thus: "Mr. Smith, would you like to receive e-mails from us with tremendous discount offers? Just fill out this brief form or give me your card with e-mail address." Add this information to your list at the end of every day. Be consistent! 2) Start brainstorming hot offers today. For your special "alert" list to work, you must present scintillating offers. Start collecting them now. Open a computer file and enter all your sales offers, always concentrating on what made money. Squeezing the most dollars from your list is a direct function of making offers that get your customers to stop in their tracks and head your way! Don't hesitate to "swipe" offers from other media sources. Your offer need not be original to you. It just has to pull. 3) Develop a format. Start with the subject line. It should read something like this: ANOTHER great offer from (your name). Expires 5 p.m. today... so don't delay!" Then entice! "Just in... the most delicious golden pears you've ever tasted. Prepare to pamper yourself... but act NOW. We only have a few! Drop by now.. and indulge yourself!" 4) Unless you ship as part of your current business routine, make sure recipients understand this is an in-store offer only. You have twin goals here: first, you do NOT want to increase your work load by starting a shipping department; second, you want to increase your in-store traffic and resulting sales that come when customers drop in. 5) E-mail your offer at a regular time Your goal, remember, is to increase in-store traffic and sales. Thus, e-mail your bulletin about 1 hour before you're open. That way you'll have customers at the door right away... just what you want. 6) E-mail your list at least once a week. E-mailing regularly is key to your success. Select a day for your e-mail special offer and adhere to it religiously. But don't hesitate to e-mail two or even three times a week if you are announcing great offers and value. Value and great offers determine how often you should contact your list. Customers will be glad you contacted them... if the value warrants. 7) Track the offers that work... and the ones that don't. Over time you'll develop a cornucopia of proven money-makers which you can profit from while merely copying, pasting and updating. In short fast, easy money, just the kind you like! 7) Have fun with your list -- and your customers Business is about relationships. About knowing your customers and them knowing you. Use your "alert" list to do both. Have in-house drawings... and announce the winners. Compliment a customer on a stunning outfit... or a stunning smile. Share a joke, a quip, a thoughtful line. It's your personal messenger... have fun with it while you're making sale after sale. Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., www.worldprofit.com where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by John Silva http://InstantComputerBiz.com. Check out Automated Traffic -> http://silvajad12.auttraffic.hop.clickbank.net

Landing Pages: What GETS Responses and What Turns Leads Away! You need to read this if you are an online marketer.

Landing Pages: What GETS Responses and What Turns Leads Away! You need to read this if you are an online marketer. The test results are in! We tested various types of Landing Pages with rich media, and some without. Listen up, you need to know what we found are the BEST type of Landing pages to get you leads! You may be very surprised at our test results! Once you know the results you can abandon what doesn't work and concentrate on creating Landing Pages that pull not repel. Our tests revealed that Landing pages with rich media like video, distracting flash, or animation did not produce nearly as good a response as old-fashioned graphic pages with good copy. In fact, some of the rich media Landing Pages actually irritated readers and sent then clicking away! The non-rich media Landing pages kept readers attention longer, AND got a FAR higher response rate. Now that you know this here is what you should consider when creating your landing pages so you get the results you want! These are the DO's of Landing Pages that get the BEST results! -FAST Loading! -Use images that are colorful, directive, and related to the theme of your Landing Page -Your copy MUST be short, punchy, laden with benefits - speak directly to the readers. -Tell readers clearly what they get -Tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contact information of the reader so you can deliver what they asked for -The more goodies, freebies, offers, and cool stuff you can give people the BETTER the response! In a nutshell if you want Landing pages that get a terrific response, tell people what they get, how to get it, make an offer to get them to take action NOW! Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS! These are the DO NOT's for Landing Pages! -Do not use video on your Landing pages. I know you think the video helps, but test after test says, scrap the embedded video in your landing pages! -If you want videos, and don't get me wrong they DO have value, include them on your website but not your landing pages. -Do not use long, dull, oh so boooooring copy that never gets to the point. -Skip the animation, the flashing, the blinking irritation that readers hate and gives reason to click off and terminate your annoying page. -Don't FORGET to include a lead form, to capture contact information In a nutshell: If you can't write short punchy copy on your Landing pages, list the benefits you are offering point by point then conclude with a compelling offer. Don't forget the # 1 purpose of your Landing Page: to get leads! Give people good reasons to become your prospect. Treat them right, make a pitch, make a bonus offer. They get what they want and you get a valuable lead. Now go review your Landing Pages and start looking at them like a READER looks at them. Modify the annoying animated ones and get back to basics, powerful copy, eye-grabbing graphics, and a GREAT ABSOLUTELY CANNOT BE REFUSED - DO IT NOW OFFER. Sandi Hunter is President of Worldprofit, Inc.,where small and home-based businesses learn how to profit online. Sandi is responsible for the design and development of thousands of websites. Republished with author's permission by John Silva http://InstantComputerBiz.com. Check out Automated Traffic -> http://silvajad12.auttraffic.hop.clickbank.net

Sound Advice For Starting A Home Business: How To Grow Your Home Business On A Budget

Sound Advice For Starting A Home Business Making money online is something that almost every computer user has considered trying at least one time or another. Unfortunately, most people get burned or find that their efforts fail, so they ultimately give up. If you're having trouble with a home business, make sure you read these tips. Come up with a business plan. When you have a plan and write it down, you not only feel more organized but also it helps your mind to come up with great ideas. Before you know it, you'll be coming up with all sorts of imaginative ways to develop your business, that you would never have thought of, if you hadn't put your plan on paper. When you are preparing your product for pickup or delivery add a special touch to the packaging. A small gesture like a personal note or an additional product sample, makes customers feel like you care and that you paid particular attention to their order. This will turn them into repeat customers. If you have the knowledge, promoting a business need not be tough. Creating a website is a good option for home businesses. It is possible to set up a website in just a day. It is often possible to register domains for free, but most others are very cheap. When your profits increase, you'll see the benefits firsthand. Maintain a professional attitude as you begin your home business. Keep your personal life and your professional life separate. Just because you are working from home, does not mean that you should engage in any family responsibilities during the time that you are supposed to be working. You will not be successful if you do not put the time into running your business efficiently. It is important to remember when running a home business that many of your customers are normal people that work normal hours. Just because you have the freedom to work whenever doesn't mean they do. Be sure to establish a schedule that fits not only your needs, but your customer's needs. Take the time to network and advertise. Just because you are working at home doesn't mean you don't need business contacts. Schedule meetings outside of your home to get away, and meet others in your field. Using networking and marketing events is a great way to build up your network. Seek out advice from a tax professional. They can help you find ways in which you may be able to reduce the amount of taxable business income at the end of the year. Paying a professional for an hour or two of consultation will pay off in the long run if it saves you money. Analyze the needs of your community to help create a successful home business. Many people would start a home business if they knew what business to start. The easiest way to figure this out is to do research to discover what services or products your community is missing. Filling this whole in your local market can have lucrative results. Do not post your home address online or on your business cards. Open up a PO Box that you will use for all business related issues. There are a lot of crazy people in the world and you do not want to give them directions to your house. The last thing you want to have happen is to get burned with any method you decide to try. When opening your home business, be sure that you're always using solid information like what you've just learned here. Without it, you're setting yourself up for failure as a novice competing with the wolves. How To Grow Your Home Business On A Budget Yes, it's true; nobody really wants to think about starting a home business that may not prosper. And that is because it can involve thinking about it failing. Still, it's important to know what you can do to prevent that and to help your business flourish. That's what the tips below are for. If you have a home business, don't miss out on the home office tax credit. You can claim this space even if you don't devote an entire room to your business. If you have an area which is only or primarily used for business purposes, you can claim it based on square footage, and calculate the portion of your home that is taken up by your office space. If you run a business out of your home, don't miss out on tax deductions for office equipment. If you buy a piece of equipment, such as a computer or desk, that is only or primarily used for business functions, you can claim 100% of the cost of that item as a tax deductible the year it was purchased. Always begin your home business when you are employed. Your new business will not take off right away, so be sure to stay with your current job for the time being. Having money in your pocket while waiting for profits to build from your new venture is always advantageous. Your office needs some sort of door or "barrier". Your office needs to be separate from the living areas in the home. This will be a mental and physical signal that your work space is separate from your rest space. The separation will help you to leave your work behind when you are busy with the rest of your life. Don't be afraid to ask for help with your home business. Asking for help shows that you are strong enough to realize that you cannot solve every problem. Asking about what you don't know is a great way to learn what you need to learn. By asking people intelligent questions, you will get the help you need. If you are just getting started on a new business venture, the best thing to do is to focus on one thing at a time. Trying to take on too many business ventures can only lead to disaster. Focus on one thing and then expand later once you get the hang of things. Utilize social networking to the best of your abilities and then some. If you aren't using social networking within your home business, you are losing out on a great communication method that is used by countless businesses today. Social networking improves your communication, visibility, and even your reputation within the target group you have chosen. Ensure success of your business in its earliest stages by working to keep overhead costs as low as possible, especially if you are working with limited funds. Look for ways to minimize costs up front; one easy way to do this is to focus more on the tools needed to get the job done rather than splurging on expensive new office furniture and fancy desktop gadgets. Stay organized when you start a new home business. There are many books and websites to help you with organization when you are a business owner. Find out the software that you will need to keep your records straight and make a list of the things you may need to get to help you along the way. See, it wasn't nearly as bad as you thought it would be; thinking about starting a home business that can help your future. Life can take a lot of unexpected turns and not having or losing customers has to be thought about. Do yourself a favor and follow these tips above to start your home business effectively. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Be Your Own Boss Start A Home Business: Advice To Follow When Building A Home Business

At some point or another, many people have considered starting their own home business. Who among us wouldn't love to be their own boss, set their own hours, and work out of the comfort of their own home? There are many points to consider, however, when starting your own business. Here's some useful advice. Dress for success. Working at home sometimes makes you feel as if you can sit around in your pajamas. You want to still dress like you are going into the office. This allows you to be productive and focused on your work. No matter what type of home business you start, you must have a marketing plan ready to put into action. Most every business today requires a relationship with the internet, and there are many marketing packages available on the internet as well as through local and national media. A successful business is never without a successful marketing strategy. Take advantage of the signature line in your email program and make sure it includes the link to your website. This simple act can generate numerous sales. All email correspondence with customers, should include this link so that they can easily find their way back to your website to purchase more product. If you are just getting started with your home business, make contact with your friends and family to let them know what you are doing. Word of mouth business can be very powerful, so simply letting them know of your plans is helpful. Consider offering them a discount on your product to get them motivated to purchase something. A good way to gather information on running a home business is join an online forum on the topic. This way, you can connect with other home business owners and converse about your situations. Many people who work from home will have the same issues and problems as you, so you can share solutions. Promote your home business by offering a coupon for a free sample or a discount for your services. People are attracted to free offers, so this is a good way to bring in new customers. People are more willing to try a new business if they do not have to risk their own money to try it. First you should explore the type of business which would appeal to you most. Assess your goals, interests, and capabilities. The most important aspect is that you must enjoy what you are doing day in and day out. Successful entrepreneurs are the ones who feel passionate about the business they own. An entrepreneur cannot feel passionate and driven to success if they do not enjoy what they do! Utilize social networking to the best of your abilities and then some. If you aren't using social networking within your home business, you are losing out on a great communication method that is used by countless businesses today. Social networking improves your communication, visibility, and even your reputation within the target group you have chosen. Write your way to a home based business. If you enjoy writing, and have plenty to say consider a business in article marketing. You can make money by writing content for the internet. You can write at your own pace and market your skills anywhere you want. There is huge potential in article marketing. The idea of starting a home business is appealing to many people, and rightfully so. Starting a home business need not be as daunting as it might seem. The more you have thought out the steps needed, the better prepared you will be to make a success of it. Advice To Follow When Building A Home Business Starting a business can provide you with additional income or take the place of full-time job. Dedicating time to your business will turn it into a solid investment. Read this article to find some advice about running a home business to help you get where you want to go. If you are running a home based business that involves sales, be sure you know and are comfortable with your product. You need to be able to answer questions from your clients quickly and correctly. Being knowledgeable and honest about your product will help clients to trust you, and result in repeat business. Always keep an eye on your operation costs and keep them to a minimum. You have already begun this path by choosing to use a home office, but keep operation costs in mind in all of your choices. This way you can keep your product costs as low as possible, giving you a competitive advantage against other businesses. You need a post office box for business mail. Avoid using your home address when posting online. Taking this step allows you and your family to remain anonymous. When running a business from your home location make sure you have a reliable internet service provider. Because most of your business will likely entail itneraction with customers online, an unreliable ISP would bring about a fate tantmount to death for your experience. There are several ISP's out there, so make sure to browse around before settling. If you are good with crafts, you can start a home business by selling the things that you make. Not only will you make extra money, but you will be having fun in the meantime. Many people like to give unique, handmade items as gifts, which means this can be a good market for you to target. Don;t forget to get business cards. In addition to your business name, address, and phone number, make sure to add your website address and business email. Vista Print is one business that offers your first order of business cards free-of-charge. Always carry them with you, and hand them out liberally. Involve your family as a team and play for home business success. Your extroverted spouse might be eager to do cold calls and handle clients. Your daughter may be great for articles and ad copy, while your son could create cool logos, web sites and brochures. Above all, they must have fun. Provide free products for others in the community to use as prizes. Not only does this increase your reputation for generosity in your area, but it gives your products exposure. The individuals who win may not have heard of you before but having the opportunity to sample your product could turn them into a customer. To find success with a home business, you need to get comfortable with selling yourself. As a home business operator, you must continue to promote your enterprise at all times. Your customers must feel that the products that you offer are the high-quality products that they want. Understanding how to sell yourself and your company is a primary key to success. You need to make sure that you get business cards made for your home business right away. It is important to have the business cards so that you can hand them out whenever you meet potential clients. The card should contain the company name, phone number and address at the very least so that the clients are able to easily contact your business. Operating your own business can give you a degree of flexibility that many people find appealing. Your ability to clearly define both financial and personal goals you want from your home business will help direct your actions so that your business is likely to meet your goals. The information provided here should give you the basics you need to see just how far you can push your own business venture at home. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Automated Traffic -> http://silvajad12.auttraffic.hop.clickbank.net

'Let's give them something to talk about/ a little mystery to figure out.' Worldprofit's Salesperson of the year 2012...2015. Linda Elze. More on top than ever... 'Now that we know it, let's really show it, Darlin'.

Author's program note. The lady was persistent, a total pest, never say die, always right there wherever I was. She was. And maybe that's the real reason I'm writing this article today; an article of congratulation, for she's a jolly good fellow, and hip hip hurrah. You see, I've been in this exact situation before with her... not just once or twice, either... let's just say oodles and leave it at that. And to think she once pulled that woman-in-tears thing on me, begging me to let her go and forbid her from every going on the screen again... that territory she was soon to make all her own, the envy of every man and woman whose smile was not incandescent and who didn't know a million ways to get the prospect off the dime, another sale, sir; another victory lap and for good measure a happy dance or two. I was brutal, more James Cagney than James Dean. And those tears made me angry, livid, Rhett Butler the night he carried Scarlett up the grand staircase to nirvana... I mean, she wanted to work with me, she said; she wanted to touch the lives of countless millions and improve those lives, she said. She wanted to help little old men across the street and win Girl Scout merit badges for her skill at summer camp leatherwork and beads. Thus, I let her do what she insisted she wanted... now she was sobbing telling me she wasn't up to the job and wanted out... sheesh... what next! The "what next?" steps went something like this.... Get up, stop crying, get a grip, child, and for the next 7 days be me... a super duper me composed of all your good traits and all of mine. Fly high, don't snivel, and don't lay that "poor lil' me" routine on me. She hated me at that moment. Was seething inside. Make-up running down her livid cheeks. She wanted to spit in my face; she wanted to say the things that make sailors blush; wanted to tell me I was an effete, spoiled brat whose future lay in the cooking pot of a discerning cannibal with a taste for preppies en brochette. She wanted to say that... and a whole lot more. And she would have, too, given world enough and time. But I didn't have the time or inclination to stand by and listen to more of her malarkey. Curt, sharp, abrupt, I spat out the only question that mattered at that moment of High Destiny -- for both of us. It was take-it-or-leave it, spit in the palm of your hand and shake, a gentlemen's agreement between two angry people who were not at that moment gentlemen, either of them, not even remotely close. And so the greatest and longest-running war on Spaceship Earth -- the war of the sexes -- started a new chapter. She vowed she'd show me... show me she was no quitter; show me she was good, kind, giving, the soul of charity and here's your chicken soup, honey; it'll do you a world of good. Oh, yeah, she'd show me all right... after all nobody, absolutely nobody needed a good taking down more than I did, blah, blah, blah. God, I love my job and every fast-moving spat and altercation.... especially since I was in a no-lose position. If she failed, she'd disappear into the hapless hordes of the also-rans; if she didn't.... oh, mama! And so the "I'll show you" game began, both battle-scarred veterans; both with a taste for blood... for sweet victory.... and a penchant for the coolest dance music and gyrating limbs worth the look and prolonged, eat-your-heart-out attention. Thus, I give you "Something To Talk About", Bonnie Raitt's 1991 mega-hit. Oh, yeah, she'd show me all right and give everyone on terra firma something to talk about. Go now to any search engine and seize the music that seizes you and puts energetic bounce in your step, every step. So armed, so ready, fueled by irritation, exasperation and an acute grudge against the ever suave and charming CEO, me, the lady went forth to battle... and history. She was pint-sized but her determination, honed by the challenge I threw down, was not. She was Killer Kowalski in bunny slippers, her hair roots perfectly matched, her vitamin of choice the very best chocolates money could buy. And so, armed by Saint Christopher, she commenced the epic journey of her life, a journey she knew she couldn't lose... absolutely had to win... The thousand mile journey begins with a single step... and she took it. This is what she did. Item: She made making daily, even hourly, sales her objective. She didn't just go forth to conquer. She went forth with a specific objective her clear and considered goal. Item: She was a constant and faithful participant in Worldprofit's celebrated bootcamp program. Invented, delivered and perfected by master technician George Kosch, co-founder of the enterprise, she came early, listened carefully, questioned assiduously, and advanced inexorably. She made it a point of honor not merely to listen to George but to study him and his resourceful, timely, and proven results. She wanted to be his best pupil, his most successful and profitable pupil, and in due course she was, with the bank deposit slips to prove it. Others might claim they did as much... but the lady acted, her mastery of the necessary steps confirmed in cold, hard cash. Item: George Kosch told her the list is the business, the business is the list. George Kosch told her the money's in the list. And so she followed his lucid, clear, sensible, proven steps EVERY SINGLE DAY. She might have skipped a day... or two... or whole weeks. Others did and freely justified their poor habits by any number of glib excuses. But this lady NEVER DID. This was her mantra: I promote when I feel like it. I promote when I don't. I promote on days my beloved granddaughter visits. I promote when she doesn't. I promote when it's sunny. I promote when it isn't. I promote! Promote! Promote in an entirely excuse-free zone! It took commitment, dedication, grit and determination. And it took heart... and this she brought to the table in joyous excess. See for yourself... Where others could not be bothered to talk to the members of their organizations, the lady called each and every one of them. She didn't tell me this. She didn't have to. I saw it happening and saw how she turned the nervous, the clueless, the uncertain and feckless into real business people, people who now made money and improved their lives because she sought them out, soothed them, and invested herself in them with the happiest of results. She was patient, she was unrelenting, she was efficient, she was omnipresent always taking them by the hand, giving even to those whose habits were appalling and ability to follow directions non-existent. She gave. The lady gave. Then she gave some more, never mind she was tired, fatigued and exhausted. She was the embodiment of commitment and where she gave her word and hand she gave her heart. And it is this that raised her from the merely accomplished, proficient and successful to the enduring rank of champion... for in this she is without challenger, without peer, without equal, not merely primus inter pares but primus overall, for this is the magic of heart. It takes the merely good and accomplished, the solely excellent and proficient and turns them into champions, the best of who we are as humans, the best of who we can be. Thus today I give you Worldprofit's Salesperson of the Year for 2013....2015....201x Join her successfull team, Making our dream of Making Money Online come true...http://www.InstantComputerBiz.com Linda Elze, the lady once determined to show me... the lady who long ago showed the world not only how to win but how to ensure that everyone touched by her magic can win, too. This is why we honor her today... and why she is a model for us everyday, the lady who always gives us something to talk about, something to emulate... something to strive for... and always with love. 5 Star: Sandi Hunter "Linda, Your achievements over the last year have not gone unnoticed. We would like to recognize you as TOP Seller for 2014 in an online ceremony toward the end of January. We wanted to make sure you know how proud we are of you. You are not just an excellent sales person, you are a FINE person, an outstanding role model and a generous kind spirit. Sandi Hunter" youtu.be/xjmhZGLH28U Here is some exciting good news I wanted to share with you! http://worldprofit.com/2014/01/22/linda-elze-confesses-the-secret-to-making-money-online/ Want to know what it takes to be a Champion? Tune in and see what it takes! Go to: http://www.youtube.com/watch?v=hkrLOHYhEpo& Catch the Replay of Oct 14 Anything Goes program of the Interview with Linda Elze at: http://youtu.be/LmDC10HnMJ0 The Anything Goes program, held daily at 1:00 pm ET at the Worldprofit Live Business Center. Join in at http://InstantComputerBiz.com/associates/ for discussions always about Making Money then Anything Goes! We we're in for a treat today as George Kosch - Chief Technical Officer and Co-founder of Worldprofit Inc. invited Linda Elze, top sales person many years running of Worldprofit Inc., for an interview to tell the members of Worldprofit what she is doing to see such success as she has had. At the start Dr. Jeffrey Lant was just talking to Linda and telling the members a bit about her Become a FREE Associate of Worldprofit Inc. Join at http://InstantComputerBiz.com/associates/ Worldprofit Inc. is Ranked # 1 a Powerful Proven Home Business System. You'll get: * 10,000 Products to Sell - you keep 100% of the Commission * Your own lead-generating website on your own www. address * 50,000 Visitors to the website of your choice Linda Elze is the Lead for an abundantly Successful Team, join our team, join our dream "Make Mad Money Online".... http://www.InstantComputerBiz.com. http://worldprofit.com/2013/01/03/linda-elze-is-worldprofits-sales-champion-for-2012/ Proof that this Internet Marketing platform is the No.1 membership site to make an income online, providing all the tools, training and support to learn properly front experts. http://InstantComputerBiz.com Go here to register your details and get their Newsletter and earn while you learn and build empires as a Free Associate. Come back and watch the video presentation of the top seller. http://worldprofit.com/2013/01/03/linda-elze-is-worldprofits-sales-champion-for-2012/ and beyond. About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses including website hosting, software, traffic tools, online home business training and support. Find out why over the last 20 years Worldprofit has grown to be the popular choice for web-based home business training. Get a free Worldprofit Associate Membership and join our worldwide home business community. Republished with author's permission by John Silva http://InstantComputerBiz.com.

25 Things you may not know about the POWER of a Worldprofit Silver/Platinum VIP Membership to help you build your successful online business.

Did you know this about your Worldprofit Silver or Platinum Membership? You have an Affiliate Center that allows you to quickly and easily add code to your website for any and ALL your other affiliate programs. You have a Prospect Manager System that allows you to quickly enter and organize your prospects alphabetically, by category by type and follow up date. Then you can email your prospects offers to drum up sales. You have unlimited access to the MONEY MAKERS Promo Kit - currently loaded with 47 products you can promote with the click of a button to earn 100% commission on sales. You have a complete Website management system. This means you can make changes or additions to your website as often as you like. You get the Worldprofit Dealership with eligibility to earn commissions from 20 - 80%. Refer sales of Worldprofit services and earn 20% as a Silver member, and 30% as a Platinum VIP Member. Consult the list of resale items in your Member area to learn how much commission you earn as well as qualify for up to $1,000 in bonuses for New Sales Volume. You get monthly Traffic injections! Silver Members get the basic injection, while Platinum VIP Members get both solo and email privileges at the VIP level. You have unlimited access to the Advertising/Traffic section - filled with promo codes, ad swipes, free advertising, banners, automated promotion methods, recommended free and low cost advertising sources and more to use to promote any and ALL your affiliates. You have unlimited access to the Link Manager to help you organize your opportunities and websites. You get OVER 2500 articles that you can use on your blog, your newsletter, or e-books to generate leads and traffic. You can easily create your own custom e-book, we provide you with the software to do so. Heck, we even provide over 2500 articles you can use to create your own ebook as a lead generator. You get your own blog - add to it your social profile and links to all your opportunities for even more exposure. You can post unlimited ads to the Worldprofit Marketplace - that's right just one more way you can promote whatever you like. You get the SEO Power Pak with SEO tools, techniques as well as the Auto SEO Promo Tool Kit. It's all in your member area, including a video series devoted just to SEO tactics. You get unlimited access to Worldprofit's Home Business Bootcamp Training - 75 online lessons many with videos and screen shots to help you understand concepts, software and tools all related to online marketing and income generation. You get unlimited access to LIVE training EVERY Friday - marketing expert George Kosch is there for you every Friday to answer your questions, provide training and do on screen demonstrations of what you need to do and understand to make consistent online income. You get unlimited access to ad swipes, banners, landing pages, e-books, text ads and more to generate leads and traffic AND build your email marketing list. At your fingertips is unlimited access to the Offer Builder - you get not one but two Offer Builders - use these to build offers and help close sales in ANY PROGRAM you are involved. Includes is access to over 250 PLR products for your personal use if you are a Silver Member, and that you can offer for 100% commission sales as a Platinum VIP Member You get your own newsletter that includes templates, or custom create your own offers to send out to your e-mailing list. You have MULTIPLE streams of income built into your Member area to help you make as much money as possible. Look in the Money Makers section and the FastCash program and in the Advertising/Traffic section to see for yourself. You get an Ad Tracker tool so you can judge whether your advertising is getting you clicks, or not. VERY important for every marketer. Platinum VIP Members you get the unlimited use Autoresponder already to go with 12 income programs already loaded! You get access to the Magic List Builder - building your email marketing list is easy with this very popular tool. Don't forget about the WHO'S LOGGED IN feature in your Member area, once you know how to generate Associate sign ups, this tools allows you to know when they have logged in, so you can quickly follow up by knowing who's active. The Banner Promo Kit is a huge hit with our Members, we provide you with banners for several money making programs, and you simply click a button to add the ones of your choice to your website. Finally, remember that you have Worldprofit's LIVE BUSINESS Center manned with Monitors 24 hours a day. These incredible Monitors VOLUNTEER their time to help members of our community make sales. You do the promotion, by simply referring people to our Live Business Center, when they login our Monitors greet them and make them an offer to upgrade to a paid Membership. You earn a commission for those Associates who convert from a free membership to a paid membership. In other words, we are helping to close YOUR sales 24 hours a day, 365 days a year. We provide you with all the promotion tools, we make suggestions for you to advertise and promote, then we close your referrals for you. Top that off with the fact that our Worldprofit Support Team is available to you 7 days a week and you can be confident help is available when you need it. Worldprofit - Home Business Training and Earn-At-Home Systems. Now entering our 20th year in business! Thank you for helping to make Worldprofit the #1 choice for online earn at home training. Republished with author's permission by John Silva http://InstantComputerBiz.com. Check out Automated Traffic -> http://silvajad12.auttraffic.hop.clickbank.net

The # 1 Marketing Mistake that 90% of marketers are making. Are you?

The # 1 Marketing Mistake that 90% of marketers are making. Are you? I've been an online marketer for nearly 18 years, my business partner has been marketing on and offline for over 30 years. I'm going to tell you what we've learned and know for a fact so you get better results from your advertising NOW. If you are like most marketers you have a snazzy website that you either spent good money on or you have laboured to build yourself. Now all you have to do is promote it. Right? WRONG! Before you spend one dime to promote your website, read this article. Don't make the same mistake made by 90% of marketers that costs them thousands and thousand of dollars, lost leads and lost sales. You do NOT want to promote your website as your primary method of generating leads. Here's why. If your website is like 99% of those I have reviewed, it's copy dense. You've got links, video, flash, offers, affiliates, graphics, pages, charts, forms, RSS Feeds, blogs, Twitter feeds, the Daily Weather, and a little or a lot of other organized chaos. The viewer (your potential buyer) doesn't know here to look, what to click on, it's information OVERLOAD. (This is all great for key word content for Search Engine Optimization or general promotion but NOT the best way for generating leads). The result is immediate. If they don't instantly see what they want they click OFF. Say Goodbye to your lead! You might as well add, "Sorry I wasn't a little more clever about helping you get what you want so I could get what I need." The SMART marketer understands this and says, I want to meet the needs of my viewers. I want to convert my viewers into leads. That means giving your visitors a positive FAST loading experience with an immediate offer and a call to action. This is a very precise experience with a very specific message and directive. How do you this? By creating what is called a Landing Page strictly for promotional purposes. What is a Landing page? It's also known as a Squeeze page because you are squeeeeezing information from the viewer, converting the looker into an actual lead. The concept is simple, pitch an offer, the looker completes a form. They are enticed by the offer, you get a lead. You've converted a looker into a LEAD! Why is the promotion of Landing Page(s) INSTEAD of your website critical? It's simple. Keep your potential buyers happy and YOU will get better advertising results. Specifically, a fast-loading landing page that includes a headline with an immediate benefit and a call to action. Example: HERE's what you GET! Followed by punchy benefits of what else they get, concluding with an offer and a lead form. Now, here is a critical point for all you advertisers who think graphics are the king, that more is better. Take a quick lesson from an experienced marketer (who is also a designer). If you do nothing else to improve your ad copy - get rid of the fancy and weighty images. Often an overabundance of graphics detracts from your marketing message. We have tested boring simple text ads against the exact same ad copy on a rich graphic landing page. Guess what? The simple ugly plain text ads consistently got higher click rates than the graphical ones. We eliminated instant play video, got rid of flash, and used just really good ad copy. Landing pages with no video perform better than those with video. Why is this? Videos can take a while to load and may not add immediate value to what you offer. You often have less than 30 seconds to get your message into the brain of the viewer. Well-chosen key words get in the brain of your potential buyers IMMEDIATELY when time and limited attention is critical. We humans are greedy. This is a fact. We have short attention spans. We want something and we want it now. Smart marketers recognize this and tell people what they can get and how to get it if they act now! One of the powers of a Landing Page comes from the fact that you can create a specific Landing Page for EVERY product you offer. You can create them quickly and test them. If you create a dud that gets no result, replace it by creating another. Many advertising sources offer an option to pause a campaign which means you can cancel one ad and replace it with another more effective one before your ad dollars are depleted. Compare this to making edits to a web site that can take considerable time for major marketing changes, while a Landing page can be put up and taken down in minutes. Finally, remember where you are marketing - online. Full page colour graphic ads do well in a full page print ad. My guess is that you don't have the 10 K + for a fully page glossy ad. You are most likely relying on the tried true tested forms of free an low cost advertising like Traffic Exchanges and Safelists. These are powerful ways to promote your product or service and are ideal for simple Landing Pages. In fact you WANT a fast loading simply ad for Safelists and Traffic Exchanges because you have a very limited (20 sec or less) to get these people attention. Keeping it simple is just as effective now as it always has been. Graphics used effectively can bring your ad alive, but very few other than professionals can master this combination of copy and graphics to solicit response. Ok, I want to make sure I have made this point clear as it is so very important. Use LANDING PAGES to generate leads for specific products or services. Use your website to promote your company in general. Landing Pages are ALL about the reader and turning them into a lead. If you want to stock your website with page after page about product development, research, your years in business, how wonderful you are and your customers think you are, put all of that on your website. Content about your company, products and services is of course valuable for many reasons, post it to your site but don't rely on this as you one and only lead generator. Now, let's dig a little deeper into your advertising strategy. Look at your ad or your landing page. I mean really look at it. Do you have a clear benefit headline to get attention. Do you follow this headline up with benefit-laden offers, reason after reason why people have to act now! Do you include an invitation to DO IT NOW offer that will motivate your reader to become a buyer! Or if not a buyer at least to take some action - to respond to your offer, join your newsletter, try a free sample, participate in a free trial. Whatever get them to DO something! You accomplish this with well written offers not with blinking links, and boring videos that take forever to load. Have you included an OPTIN to your company mailing, newsletter, product updates etc? This is a CRITICAL inclusion. A Landing page doubles as a List Building Tool. Do not underestimate this. Landing pages and list building work hand in hand as required marketing tools. Review your advertising material. Is it about YOU or is it about your potential buyer? If the ad is more about how wonderful you are then about how beneficial your product or service is to the user, you have what is called an EGO ad. Your ad should NOT be about you, or your company, or that you are family owned business, or that you support charities. Your ad has one purpose: to tell people all the benefits of what your product/services offers and why they need to act now to get it! Want a quick lesson in this strategy? Watch late night infomercials. See how these infomercials verbally hit you over the head INSTANTLY with all the BENEFIT OF X product. You are drawn in more and more because they offer you X, then add Y to it. But wait if you buy now you get X, Y and Z too! Watch how they give you the pitch, make the offer, then make a better offer, and than a limited time offer to motivate you into action NOW!! Great marketing offers value and a sense of urgency to get an immediate action. Ok here is your homework. If you don't have an ad strategy that accomplishes this you have failed your first lesson in online marketing. Go back write it again, take away distraction of video and flash. Whittle your ad down to ONLY what matters to the buyer. Get back to basics. Your goal is always to compel action. Don't risk making anyone wait to see what you offer. Get to the point instantly. Web surfers are easily bored. Get their attention INSTANTLY or they are gone! You may get a hit on your ad, but you can quickly send people away with a poorly thought out advertising strategy. Advertising that does not generate leads and sales will eat up your hard-earned dollars faster than my dog woofs down his doggie chow. About the Author Sandi Hunter is the Director of Website Development at Worldprofit Inc. As a result of the company's home business bootcamp training and resources devoted to small and home based business, Worldprofit has become known as the Home Business Experts. Republished with author's permission by John Silva http://InstantComputerBiz.com. Check out Automated Traffic -> http://silvajad12.auttraffic.hop.clickbank.net

Still wondering how to get best results for your business?

Willing to get hordes of hungry visitors to explode your profit margins? ==> http://www.InstantComputerBiz.com/uTUBE/ YouTube Marketing Made EZ! v2.0 Would you be surprised to know that YouTube Marketing is the magic stick to tap into a goldmine of targeted traffic needed to get best results without breaking your bank? In simple terms, YouTube Marketing is VITAL for the success of your business, and so! Our Exclusive YouTube Marketing 2.0 guide enables you to... - Get higher search engine rankings - Intensify your social media presence - Convert prospective leads into customers - Connect easily with a scattered customer base - Launch new products and services in an ideal marketplace - Get results faster than any other system available ==> http://www.InstantComputerBiz.com/uTUBE/ Yours In Abundant Success, John Silva Webmaster, http://InstantComputerBiz.com (Office) http://www.instantcomputerbiz.com/default.cfm?pageid=496350 (CBStore) ==> http://www.InstantComputerBiz.com/uTUBE/

Willing to get hordes of hungry visitors to explode your profits?

Still wondering how to get best results for your business? ==> http://www.InstantComputerBiz.com/FB Still wondering how to get best results for your business? You're in it... IF fb.com was a country it would be the 3rd largest next to China & India... just, consider the potential possibilities... Willing to get hordes of hungry visitors to explode your profits? Let me take you by the hand and prove that Facebook Marketing is a must for every business owner today! Would you be interested to know that effective Facebook Marketing holds the key to get hordes of targeted visitors on your website for boosting your profit margins? Let me take you by the hand and prove that Facebook Marketing is a must for every business owner today! Our Exclusive Facebook Marketing 2.0 guide enables you to... - Skyrocket your conversion rates - Gather more leads for your business - Precisely reach your targeted audience - Increase exposure to potential customers - Boost customer retention and faith in your brand - Easily build brand loyalty - Increase your website traffic ==> http://www.InstantComputerBiz.com/FB Yours In Abundant Success, John Silva Webmaster, http://InstantComputerBiz.com (Office) http://www.instantcomputerbiz.com/default.cfm?pageid=496350 (CBStore) ==> http://www.InstantComputerBiz.com/FB

What's Your Social Signal? A primer for using social media.

Before the Internet came along, people would look you in the eye and size you up based on your appearance or perhaps your handshake. These days people judge you based on your Social Signal without possibly ever having met you. This time, there really may be no second chance to correct the wrong message. What's your social signal? It's the vibe, the feeling, the sense that you give off from your social media posts. It's your online "first impression". That's right, it used to be said that people made a judgement about you in the first 30 seconds of meeting you. Now they review your social media posts on Twitter and Facebook and form an impression of you immediately and sometimes permanently. So think about this in the context of being a business owner. Think about what you are posting or not posting, both reveal something about you and your business. Negative posts reflect poorly on you not just now. Long after you're gone, negative, impulsive, ill-advised posts or rants can live on. Not posting or not using social media can also be a problem. The kinds of things you post online form a picture about you, your personality, your interests, what matters to you, your ideas, beliefs and personal and business philosophies. And not just to your friends, but to the the world at large, potential employers, your neighbors, associates, customers, friends and family. Online posts - good and bad - can last forever. The good news is YOU can control the content. You can create the conversation. You can build a lasting positive Social Signal that conveys the right image for yourself and your company. One of the downsides to social media is it that it's INSTANT and LASTING. Censor your posts in consideration for the viewpoint of the reader. What's Your Social Signal? A primer for using social media. After-all successful business owners know that its more about your customer then just being about you. Positive, honest connections with people lead to more profitable long term business relationships and happy customers. So what do you post to give off the right Social Signal? Post and share, tweet or retweet positive, genuine stories, and images. Share images of yourself, your staff, your community projects, your volunteerism, your products. Video sharing is encouraged for promoting your company, products and services. Videos don't have to be ultra professional, a simple web cam will do and a sincere script will work. An honest unpolished approach is refreshing and appreciated by a smart public. Search engines gobble up video content, so produce and share good quality videos with useful content. Be sensitive and thoughtful in your posts in what you say and how you say it. It's a lot easier to take a few moments to consider the best choice of words, then it is to issue an apology - if you even get the chance. If you comment on other social media posts, make them positive statements, helpful, not negative. If you have a company blog, produce useful content, images and video to both help your current customers and draw in new customers (and search engine indexers too). If you are a business owner or consultant, make your posts about your business, present yourself as an expert, whatever it is you know about, share it. It doesn't matter if you are a dog groomer, or an exterminator, make your social posts work to promote a positive image of you and your services. In the online stage, helping is not only well advised it makes good business sense. Help your customers, help your prospects, help yourself by creating a positive Social Signal. I often hear from people who don't see the value of Twitter, or who think Facebook is a waste of time. Ok that's your opinion, and you are welcome to it but understand that the rest of the world IS using those services. Those people are your prospective customers, now and in the future. Those people DO use those services and want to connect with businesses using that medium. You can't ignore this opportunity to grow your business, and reach a worldwide market that is growing and demanding more convenient communication and access. So by NOT having a Facebook account, or a Facebook Fan page for your company or Twitter account, Linked In account, Instagram account and so forth, you are missing out on business opportunities and connections with your customers. In this way NOT posting ALSO plays a role in creating your Social Signal. It sends the wrong signal to your customers that you don't care about connecting with them, that you don't have an online presence, and you aren't keeping up with the times and needs of your customers. It makes your business (and you) look outdated, behind the times, unavailable, unaccountable. So having read this, ask yourself, "What's my Social Signal" What message am I sending about myself, or my business? How will people judge me based on my social media presence? Why not make your Social Signal and your online impression the best it can be. About the Author Sandi Hunter is the President and Co-Founder of Worldprofit Inc. For over twenty years, Worldprofit has provided web-based training, support and specialized software and advertising for small and home based business owners. Republished with author's permission by John Silva, Webmeister http://InstantComputerBiz.com ( Office ); http://www.instantcomputerbiz.com/default.cfm?pageid=496350 (CBStore). Check out Automated Traffic -> http://silvajad12.auttraffic.hop.clickbank.net

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How to get thousands and thousands of responses to your blog... and what to do when you get 'em.

How to get thousands and thousands of responses to yourblog... and what to do when you get 'em. by Dr. Jeffrey Lant Of course you already have a blog, right? You are, I mean, on the cutting edge of the Internet, yes? Well, if you are still blog-less today is indeed your lucky day, because I am going to show you right here, right now how to use your blog to get not a few but a positive avalanche of the best prospect leads on earth. And the great thing is, you can start today, this very minute. Now affirm and reaffirm this: when you're in business, running a business blog, the objective is and always will be to generate terrific prospect leads... and follow them up to make money. It's easy to forget the objective when you're publishing a blog which can all too easily be seized by the shear joy and vanity of seeing your name in print. Folks, if you need lovin' and crave adulation get a dog. They give unqualified affection. But don't subvert the purpose of your blog. Nothing sells itself, absolutely nothing. I have amongst my marketing students some of the very brightest people around... and when they make a mistake, I know the pedestrian run of mankind and marketers are making it, too, in spades. One of the most rooted errors of these folks is the pernicious, invidious notion that their blog and its contents will sell themselves; that what they are promoting and selling in their blogs needs no introduction, nor powerful words of recommendation; it's good enough on its lonesome. In a word: rubbish! In two words: complete rubbish! Dear friend, there is nothing in this world, not the policies and messages of presidents, popes, and sovereign kings; not the very finest example of the most potent of salubrious medications; not the safest swiftest modes of transportation.... absolutely nothing sells itself. Once you have realized this essential truth of business, you enter a new, higher level of commerce and marketing... for you are now a puffer in the Great Age of Puffery.... and your daily objective is clear: to puff better, more artfully, more carefully, more successfully than any other puffers on this planet. He (or she) who puffs the most, the best, reaps the most. Thus, say you intend tomorrow to publish a jim dandy article on some subject of note and significance. The duffer puffer, the one on the bottom of the marketing heap, merely publishes the article, with this unvoiced sentiment: "Here's the article. Make of it what you will. I can't be bothered to tell you why you should read it... perhaps I don't even know." And some dare call this marketing. Now, try this instead... (puff the day before you publish the article.) Tomorrow, you readers have an incredible gift coming. I persuaded internationally known author and commentator Dr. Jeffrey Lant to let me have, in advance of publication, his latest article. It details the truth about the relationship of Snow White with those with-it guys, the 7 Dwarfs. You won't believe what one of the most perceptive commentators around has discovered about Snow... and those Dwarfs. Can you say 'Happy.' You certainly will tomorrow...." With these fast-moving words, you are keeping your audience, your present and future customers all, on the very edge of their seats. You want them in a pother of anticipation and excitement about What Happens Next. You, cleverkins, are ascending in the crucial business of puffery; selling the sizzle, not the steak. And you're frolicking all the way to the bank. Remember, puffing is not something occasional or episodic. It is not merely one essential thing in marketing; it is the essential thing and it must be regarded accordingly... from this moment on. Let me make this point absolutely, crystal clear: If you want to sell a product, you must puff it. If you want to sell your service, you must puff it. If you want a person to read your blog, you must puff it. If you want that same person to read an article in that blog, you must puff it. Get the picture? A few more hints Your puffs must appear prominently in your blog, at least 1 at the top of the first page. They must be short, enticing, action oriented. They must radiate a single imperative message: Look at all you get, look how delicious it is, grab it, grab it now...' Here's another example. "Wow! I'm ecstatic to tell you that I've snagged another one of Dr. Lant's superb articles. Yesterday nearly 400 of you smarties emailed me with your thanks, congratulations, and sincere appreciation for his last insightful article. Now I've got another for you. Stay tuned... you'll have it in just HOURS. 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They include * having good content, interesting, practical, timely; * publishing according to a schedule, never missing a deadline; * writing directly to your readers, always using "you"; * keeping every word of text short, peppy, upbeat, * and, always and forever, every single day, puffing. Because if you don't puff, if you do not encourage, recommend, admonish, excite, and motivate you are leaving the crucial act of marketing in the hands of those least able to discern for themselves what to do. That decision must be yours. You and only you must advance the necessary reasons for acting as you want them to act. That crucial aspect of marketing belongs to you... and you must do this every time you want results. Like today. About The Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. 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Landing Pages: What GETS Responses and What Turns Leads Away! You need to read this if you are an online marketer.

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